OH, GOODY: Goody Products is getting ready for its close-up. The hair accessories division of Newell Rubbermaid is launching the brand’s first TV ad campaign this spring. Beginning April 19 is a 30-second spot featuring Goody’s Spin Pin, which creates an undone bun and is said to do the work of 20 bobby pins. Last month, Goody tested out an as-seen-on-TV direct sales spot, also touting Spin Pin. “We saw that this type of advertising works for the category,” said Goody’s marketing director, Amy Sleep.
HEAD CASE: Matrix is giving away $100,000 to creative stylists across the U.S. in a competition called Mannequin Mania. The contest calls for stylists to express their talent by styling a mannequin head however they choose. Winners will receive up to $25,000 each in four categories (student, salon team, stylist, Matrix friends and family) and will be visited in their hometowns by Bravo’s resident queen of mean and salon makeover specialist Tabatha Coffey. Applicants should submit their entries by July 31 on mannequinmania.com. Finalists will be selected in August, and from September through October, America will vote online to choose grand winners.
SALLY ONE ON ONE: To celebrate her hair care line entering Duane Reade stores — a deal that was solidified April 1 — celebrity hairstylist Sally Hershberger will be making a personal appearance April 27 at the newest Chelsea unit, located at 131 Eighth Avenue at 16th Street. The event will kick off at 4 p.m., where stylists from Hershberger’s Downtown New York salon will offer free consultations. Hershberger will appear from 6 to 8 p.m., offering shoppers styling tips on how best to use items from the Sally Hershberger Professional Hair Care line and a chance to win a free haircut.
QUEEN OF SCENTS: Celebrity stylist Michael Boadi has created a luxury fragrance brand, Boadicea the Victorious, a range of 17 scents inspired by Britain’s archetypal warrior queen. The collection comprises floral, citrus, musk and agarwood, with each bottle packaged featuring a pewter Celtic design. Available exclusively in the U.S. at Henri Bendel, items in the line will sell from $175 to $850, depending on the size and amount of agarwood in each formula. The line is a culmination of Boadi’s passion for fragrance, which began when he was a boy, and reflects his international travel opportunities as a stylist by including oils and resins gathered from around the world. He began mixing fragrances seven years ago.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)