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OH, GOODY: Goody Products is getting ready for its close-up. The hair accessories division of Newell Rubbermaid is launching the brand’s first TV ad campaign this spring. Beginning April 19 is a 30-second spot featuring Goody’s Spin Pin, which creates an undone bun and is said to do the work of 20 bobby pins. Last month, Goody tested out an as-seen-on-TV direct sales spot, also touting Spin Pin. “We saw that this type of advertising works for the category,” said Goody’s marketing director, Amy Sleep.
This story first appeared in the April 16, 2010 issue of WWD. Subscribe Today.
HEAD CASE: Matrix is giving away $100,000 to creative stylists across the U.S. in a competition called Mannequin Mania. The contest calls for stylists to express their talent by styling a mannequin head however they choose. Winners will receive up to $25,000 each in four categories (student, salon team, stylist, Matrix friends and family) and will be visited in their hometowns by Bravo’s resident queen of mean and salon makeover specialist Tabatha Coffey. Applicants should submit their entries by July 31 on mannequinmania.com. Finalists will be selected in August, and from September through October, America will vote online to choose grand winners.
SALLY ONE ON ONE: To celebrate her hair care line entering Duane Reade stores — a deal that was solidified April 1 — celebrity hairstylist Sally Hershberger will be making a personal appearance April 27 at the newest Chelsea unit, located at 131 Eighth Avenue at 16th Street. The event will kick off at 4 p.m., where stylists from Hershberger’s Downtown New York salon will offer free consultations. Hershberger will appear from 6 to 8 p.m., offering shoppers styling tips on how best to use items from the Sally Hershberger Professional Hair Care line and a chance to win a free haircut.
QUEEN OF SCENTS: Celebrity stylist Michael Boadi has created a luxury fragrance brand, Boadicea the Victorious, a range of 17 scents inspired by Britain’s archetypal warrior queen. The collection comprises floral, citrus, musk and agarwood, with each bottle packaged featuring a pewter Celtic design. Available exclusively in the U.S. at Henri Bendel, items in the line will sell from $175 to $850, depending on the size and amount of agarwood in each formula. The line is a culmination of Boadi’s passion for fragrance, which began when he was a boy, and reflects his international travel opportunities as a stylist by including oils and resins gathered from around the world. He began mixing fragrances seven years ago.