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Snippets: Payless to Grow Beauty Portfolio… Gift of Polish…

Payless is expanding from two beauty brands to three this spring with the addition of Sxy.

PAYLESS TO GROW BEAUTY PORTFOLIO: Payless ShoeSource has been so pleased with its entry into beauty this fall that the national shoe retailer is expanding from two beauty brands to three this spring with the addition of Sxy. The line is expected to include a body mist, shower gel, eye palettes, lipstick and mascara. Sxy will join existing Forgettable Moments and Zoe & Zac Naturals, which will get color refreshers in eye and nail in February.

GIFT OF POLISH:
The New York-based express blow-drying bar, Blow, has added online services in advance of the holidays. As of this week, visitors can purchase a Blow gift card online and have it sent electronically to the recipient, who can print out the voucher and bring it to one of Blow’s two locations. For a limited time, those who purchase an online gift card of $40 or more will ensure the recipient receives a complimentary Blow-to-Go Mini Travel Kit. Also, clients can now book appointments online.

SERGE NORMANT CREATES HAIR LINE:
Celebrity hairstylist Serge Normant is launching a range of hair care and styling items he said has been a long time coming. Apparently, Normant, who operates a salon in Manhattan’s Meatpacking District and caters to the likes of Sarah Jessica Parker and Julia Roberts, was about to get serious about his own range when he joined John Frieda Professional Hair Care six years ago and stayed on for four years as global creative consultant. Once that contract ended, however, Normant has focused on getting his own line off the ground. Coming in December is Normant’s eight-stockkeeping-unit range of the “essentials,” he said, which includes a sulfate-free shampoo, conditioner and several hairstyling items, such as a Dry Shampoo, a Hair Repair Treatment and a Dry Finishing Oil, which Normant refers to as the line’s star — the oil is formulated with camellia and olive fruit oil to add texture without greasiness. Each product uses Keravis, a vegetable-derived hair-strengthening complex aimed at improving the condition of damaged hair. Normant, who is mainly financing the deal himself, partnered with Renee Flynn on the creative side and Forte Management on the business side, to help get his range off the ground. The line will be available on his Web site, sergenormant.com, beginning in December and will feature online demos of Normant’s typical clients.

TRAPPMANN TO ARDEN:
Elizabeth Arden Inc. has named Dirk Trappmann executive vice president and general manager of its international business. Trappmann joins the company’s European headquarters in Switzerland from La Prairie Group, where he was president and chief executive officer. At Arden, he replaces Jacques Steffens, who has left the company.

This story first appeared in the October 29, 2010 issue of WWD.  Subscribe Today.

CLARINS MOVE: Isabelle Herbreteau has been named president of the Groupe Clarins-owned organic skin care brand Kibio. Her former responsibilities, as president of the Clarins brand, have been taken on by the firm’s chief executive officer, Philip Shearer. In other Clarins news, the recipient of this year’s Clarins Femme Dynamisante award, which honors a woman for her outstanding humanitarian works, was Vanessa Virag, the president and founder of ABC Autism, earlier this month in Paris. Her organization was created to raise awareness about autistic children and it also opened a school for them, called Paris Ideal School. At the ceremony held at the Théâtre Marigny, Virag spoke about her son’s struggles with autism and her strong desire to create more resources in Europe for autistic children.

SPARKLING SHAMPOO?:
The 70th anniversary celebrations for Anglo-Dutch consumer goods firm Unilever’s Dutch shampoo brand Andrelon turned sour recently as the company was ordered to take a one-shot edition of 340,000 bottles off store shelves. The Andrelon Champagne reference, launched in July, was to be removed from shelves starting Oct. 11, according to a company spokeswoman, following an Oct. 8 ruling by a tribunal in The Hague, Netherlands. The ruling follows a complaint by France’s Comité Interprofessionnel du Vin de Champagne, citing the protected nature of the Champagne name, which as such cannot be used for products other than the famous sparkling wine.