PBA AND NCA MERGE: The Professional Beauty Association and the National Cosmetology Association have merged to best represent the professional beauty industry. The merger will have NCA join the PBA’s three existing company-based membership sections as a fourth section in its headquarters in Scottsdale, Ariz. The two will combine government relations and lobbying efforts for the benefit of the entire industry. Steve Sleeper, executive director of the PBA, and Gordon Miller, executive director of the NCA, worked together on the merger.
A NEW FACE FOR COVER GIRL: Dominican actress Dania Ramirez has been named as the newest spokeswoman for Cover Girl. Ramirez will begin appearing in print and TV ads in January for a new makeup line launching this winter. “Beauty should start with feeling beautiful inside and Dania’s inner beauty and passion for her family, community and work make her an inspirational Cover Girl,” said Esi Eggleston Bracey, global vice president of Cover Girl Cosmetics. As an actress, Ramirez has appeared in “X-Men 3: The Last Stand,” the HBO series “The Sopranos” and more recently on the NBC series “Heroes” as Maya Herrera.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)