REVITALASH LAUNCHES MASCARA: Given its reputation for lash enhancement, it was only a matter of time before RevitaLash launched a mascara. Athena Cosmetics Inc., the Henderson, Nev.-based company that released RevitaLash, one of the earlier lash enhancement formulas, is launching its mascara now to specialty retailers as well as professional channels. It will sell for $24. The mascara is housed in the same blue and silver packaging as the original eyelash conditioner, and uses a wand designed to separate and define lashes. While created to be used in conjunction with the lash conditioner, it can be used as a stand-alone product.
SKIN IS IN: Skin by Monica Olsen, the Valencia, Calif.-based all-natural skin, body care and baby care line, will be given a significant boost in distribution once it hits more than 250 Duane Reade doors, starting today. All 252 Duane Reade outlets in New York and New Jersey will begin carrying the line, launching initially with travel kits and then expanding to the brand’s 53 stock-keeping units. The roll-out will bump up current North American doors to close to 400. On a mass level, the line is available through Shoppers Drug Mart in Canada and its beauty offshoot, Murale. Skin by Monica Olsen, which sources said generates about $2 million in sales, is also available in specialty stores and apothecaries. “It’s a huge leap of faith on their part, but the fact they are giving us that sort of coverage is a big testament to the brand,” said Dino Guglielmelli, president of Skin by Monica Olsen.
PARTNERS FOR A CAUSE: L’Oréal Professionnel has partnered with Fashion Delivers Charitable Foundation Inc., a not-for-profit organization with a mission to unify fashion and home industry leaders to donate new, unused product in aiding victims of disasters. As part of a dedicated program throughout the year, L’Oréal Professionnel will be providing hair care products to those who need it the most. Additionally, L’Oréal Professionnel will join forces with its premium salons for Série Expert events throughout September to raise funds for Fashion Delivers.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)