SANJAYA, HAIR GOD: Judging from the whirlwind that surrounded the vocal abilities, or lack thereof, of the latest castoff of "American Idol," it's doubtful Sanjaya Malakar will have a future filled with music deals. But in today's world of celebrity spokespeople, the hair-savvy lad may be solicited by hair companies seeking a celeb face: Malakar's various coifs and hair color shades were, for many viewers, the most anticipated aspects of his performances. If Malakar does sign a deal, he'll be the second "Idol" contestant to partner with a hair care company. In January, Sexy Hair Concepts teamed with "Idol" star Katharine McPhee to create Strong Sexy Hair, a line of hair care and styling products. Malakar acknowledged the hubbub over his hair on Wednesday during his final performance, when during his rendition of "Something to Talk About" he changed the words in the final part of the chorus to "Other than hair, hair, hair" instead of "How about love, love, love?"

POPPING UP: As the official hair care sponsor of Bravo's hairstyling competition series "Shear Genius," Nexxus teamed with Allure to create the Nexxus Shear Genius Pop Up salon. With temporary salons in two major markets including Minneapolis and New York, customers could stop by the spaces and have their hair styled for free by celebrity stylist Roy Teeluck, who is a guest judge on an episode of the show. At the Time Warner Center's salon in New York Thursday, the winner of the Nexxus Challenge episode, Anthony Morrison, was on site to talk about challenges and hair tips. As part of the initiative, Nexxus has also provided in-store signage to salons nationwide.

AVEENO GARDENS: Aveeno is restoring 12 community gardens across the country to celebrate Earth Day on Sunday. The Aveeno Inspires: Active Gardens program will take place in cities such as New Brunswick, N.J., Dallas, Portland, Ore., and Atlanta. The program kicked off today in the Dias y Flores community garden located in Manhattan's Lower East Side. The company's dedication to preserving community gardens was demonstrated last year with the refurbishment of the Daly Avenue Community Garden in the Bronx. The program will expand with Aveeno Inspires: Beautiful Parks this summer, as the company works with the American Park Network to revitalize San Francisco's Golden Gate Park and Philadelphia's Fairmont Park.SPA WEEK: Spa Week continues to grow with more than 100 spas in 22 markets joining, including Detroit, Portland, Ore., Denver and Baltimore. Among the more than 400 participants, recent additions include medical spas and men's spas. Chicago men's spa Halo is offering a back, chest, neck and eyebrow waxing, hand and foot grooming, facials and haircuts. New medical spas include Murad Medical Spa, Salon Mario Russo, Platinum Skin Care & Med Spa and Spa Julianna. Spa Week started on Monday and runs through Sunday.

MASKING COLOR: Barex Italiana is expanding its Colour Treated Hair collection with ColourLife Masque, a hair mask designed to act as a color shield with a thermo-active complex that locks in color. The heat-activated treatment is filled with antioxidants and UV filters to keep hair hydrated, while giving it an overall shine. Ingredients such as sunflower derivatives and vitamin E help condition hair follicles. Launching in June, the mask will retail for $28.

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