SANJAYA, HAIR GOD: Judging from the whirlwind that surrounded the vocal abilities, or lack thereof, of the latest castoff of "American Idol," it's doubtful Sanjaya Malakar will have a future filled with music deals. But in today's world of celebrity spokespeople, the hair-savvy lad may be solicited by hair companies seeking a celeb face: Malakar's various coifs and hair color shades were, for many viewers, the most anticipated aspects of his performances. If Malakar does sign a deal, he'll be the second "Idol" contestant to partner with a hair care company. In January, Sexy Hair Concepts teamed with "Idol" star Katharine McPhee to create Strong Sexy Hair, a line of hair care and styling products. Malakar acknowledged the hubbub over his hair on Wednesday during his final performance, when during his rendition of "Something to Talk About" he changed the words in the final part of the chorus to "Other than hair, hair, hair" instead of "How about love, love, love?"
POPPING UP: As the official hair care sponsor of Bravo's hairstyling competition series "Shear Genius," Nexxus teamed with Allure to create the Nexxus Shear Genius Pop Up salon. With temporary salons in two major markets including Minneapolis and New York, customers could stop by the spaces and have their hair styled for free by celebrity stylist Roy Teeluck, who is a guest judge on an episode of the show. At the Time Warner Center's salon in New York Thursday, the winner of the Nexxus Challenge episode, Anthony Morrison, was on site to talk about challenges and hair tips. As part of the initiative, Nexxus has also provided in-store signage to salons nationwide.
AVEENO GARDENS: Aveeno is restoring 12 community gardens across the country to celebrate Earth Day on Sunday. The Aveeno Inspires: Active Gardens program will take place in cities such as New Brunswick, N.J., Dallas, Portland, Ore., and Atlanta. The program kicked off today in the Dias y Flores community garden located in Manhattan's Lower East Side. The company's dedication to preserving community gardens was demonstrated last year with the refurbishment of the Daly Avenue Community Garden in the Bronx. The program will expand with Aveeno Inspires: Beautiful Parks this summer, as the company works with the American Park Network to revitalize San Francisco's Golden Gate Park and Philadelphia's Fairmont Park.SPA WEEK: Spa Week continues to grow with more than 100 spas in 22 markets joining, including Detroit, Portland, Ore., Denver and Baltimore. Among the more than 400 participants, recent additions include medical spas and men's spas. Chicago men's spa Halo is offering a back, chest, neck and eyebrow waxing, hand and foot grooming, facials and haircuts. New medical spas include Murad Medical Spa, Salon Mario Russo, Platinum Skin Care & Med Spa and Spa Julianna. Spa Week started on Monday and runs through Sunday.
MASKING COLOR: Barex Italiana is expanding its Colour Treated Hair collection with ColourLife Masque, a hair mask designed to act as a color shield with a thermo-active complex that locks in color. The heat-activated treatment is filled with antioxidants and UV filters to keep hair hydrated, while giving it an overall shine. Ingredients such as sunflower derivatives and vitamin E help condition hair follicles. Launching in June, the mask will retail for $28.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)