SPA TALKIN': Technology-driven Japanese skin care brand Pola will officially open its second U.S. spa, called Pola Kirei, next month on Montana Avenue in Santa Monica, Calif. The sophomore location comes about a year after Pola's domestic spa launch in Beverly Hills. An introductory visit to either spa starts with a 30-minute analysis in which an aesthetician samples facial skin cells to assess texture, wrinkles, water retention, discoloration and oiliness. Facials and product regimens are customized based on the results. Facials range in price from $105 to $165, and body treatments range from $40 to $90. Pola, which generated an estimated $941 million in 2005 revenues, is the Japanese leader in direct sales of cosmetics.

SKIN PREP: ESPA's Winter Rescue Collection includes the best of the spa brand's beauty items to help soothe winter skin. The kit includes White Clay Hand Cream (2.51 oz.), moisturizing balm Botanical Rescue (0.63 oz.), Replenishing Face Treatment Oil (0.34 oz.) and Botanical Lip Balm. Since each item measures less than 3 ounces, the kit is travel-worthy, too. It will be available in November at all ESPA spas and will sell for $90.

FERRARI CHANGES GEARS: Ferrari has named Selective Beauty as its new U.S. distribution partner for Morris Profumi SpA, the luxury racing brand's fragrance manufacturer. Under the terms of the multiyear deal, which became effective Sept. 1, Selective Beauty will oversee national distribution for all Ferrari fragrances in U.S. department stores, and will spearhead all public relations efforts for the scents. Selective Beauty replaces Ferrari and Morris Profumi's previous U.S. distributor, First American Brands. Their distribution agreement ended Aug. 31.

LORNAMEAD TAPS EXECS: Lornamead, the maker of Finesse and Aqua Net hair care products, has appointed David Melagrano as vice president of finance for the company's Stamford, Conn.-based North and South American operations, and Pete Columbia as vice president of sales. Melagrano's experience includes 17 years of corporate financial planning at companies such as Bristol-Myers Squibb and Cadbury Schweppes. Columbia joins Lornamead from White Rain Co.

TRENDS AT A GLANCE: The latest hair looks are just a click away at, where fall backstage hair trends can be explored. Sarah Brown, Vogue's beauty director; Guido, Redken's creative consultant, and hairstylist Rodney Cutler address many of the styles seen on the runways at designer shows including Valentino, Ralph Lauren, Versace, Miu Miu and Louis Vuitton. Brown pinpoints the trend, Guido discusses the finished look and Cutler provides a step-by-step demo on how to achieve the style at home.

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