YONKA’S NEW GLOW: Rolling out to spas in November are two new Yonka Paris antiaging moisturizers, each with gradual tan technology. Bonne Mine, French for “good glow,” will be sold under the classic Yon-Ka line, and also contains a tint. Bronzer Moist, a colorless formula, will be sold under the Yon-Ka for Men line. Both are paraben-free and are made with natural botanical ingredients. Bonne Mine will sell for $59; Bronzer Moist for $53.

GET NATURAL: NaturallyCurly.com, the online site for women with curly tresses, is challenging women to grow their hair out and give up relaxers for six months. The NaturallyCurly.com 2009 Grow Out Challenge dares women to grow out their hair, along with contest partner, Miss Jessie’s hair care, in exchange for the chance to win Miss Jessie products. The firm is prepared to part with more than $3,600 worth of products to participants “who show the most gumption and dedication on this journey of transition.” Participants should submit pictures, videos and testimonials to NaturallyCurly.com.

QUIET AS A MOUSE: Cricket, the professional beauty firm that makes everything from brushes to blow-dryers, has launched a new dryer that the company has trademarked “Insanely Quiet.” The patent-pending technology, which is sold under Cricket’s Centrix brand, dries hair using only 1,500 watts of power yet provides 1,875 watts, according to the company. The Centrix Q-Zone Quiet Dryer also uses tourmaline technology to speed up the rate at which hair is dried. New York hairstylist Adrian De Berardinis said the dryer places the motor horizontally in the drying chamber rather than on its side, keeping flow through quiet, and its blades are twisted rather than flat “for maximum air flow with less rpms.” Q-Zone retails for $199.95 on ulta.com and at select salons nationwide.

WAIT LIST: Shu Uemura Art of Hair is reporting its latest launch, Essence Absolue hair oil, has caused quite a sensation. According to Shane Wolf, vice president of marketing, L’Oréal Prestige Professional Brands, “Essence Absolue has proven to be a worldwide sensation, selling out in salons across the globe. Here in the United States, our exclusive salon base of 300 doors depleted our entire six-month inventory in six weeks. Our salon partners are currently accepting names on a nationwide wait list to receive Essence Absolue in time for the holidays.”

ONLINE TIME: Los Angeles-based makeup brand Hourglass made its first retail foray across the Atlantic on Oct. 1 when it began selling through British online e-tailer Zuneta.com. “The British consumer has an appreciation for specialist cult brands which makes [Zuneta] an ideal launch pad for our European debut,” said Hourglass founder Carisa Janes. Five-year-old Hourglass sells 84 stockkeeping units in the U.K. Prices in the U.K. range from 18 pounds, or $30 at current exchange, for a lipstick to 44 pounds, or $70, for a 30-ml. bottle of foundation. Zuneta also sells products by brands such as Elizabeth Arden, Korres and Jurlique.

LIP WORKS: Just in time for winter, Neosporin has entered lip care. The ubiquitous antibiotic ointment brand owned by Johnson & Johnson has launched Neosporin Lip Health, a brand that aims to leverage its healing power onto lips, and features a patented technology of essential lipids, fatty acids and antioxidants to help cells repair themselves. There are two items within Neosporin lip care — Neosporin Lip Health Daily Hydration SPF 20 for daytime use and sun protection, and Neosporin Lip Health Overnight Renewal Therapy for nighttime nourishment. Neosporin Lip Health sells for $4.99 at mass stores.

MEHRON ROCKS MIAMI: Mehron Cosmetics, known for its theatrical makeup and body paint, will make a big splash as the exclusive makeup sponsor for Rock Fashion Week in Miami in October. The four-day event heralds the fusion of fashion and music while showcasing top designer collections. The beauty line will be used at all Rock Fashion Week Miami shows and highlighted at the Bullets 4 Peace show. Mehron’s marketing director Stephanie Ferreira calls the brand’s vibrant color line a “perfect match” for Miami’s Art Deco palette.

SMELLIN’ GOOD:
Australian-born makeup artist Rosie Jane Johnston’s fragrance, Leila Lou, has apparently captured the attention of the red-carpet set. The roll-on perfume oil, made with 100 percent essential oils — namely freesia and pear-based oils — has made fans out of Sienna Miller, Rachel Bilson and Vanessa Hudgens. Sold at L.A. shops Kalologie and Intuition, the scent, named after Johnson’s two-year-old daughter, retails for $38 per 5-ml. bottle. The bonus: If a customer returns three empty bottles, the next roll-on is free.

INSTYLER IN STORES: The InStyler, the rotating hot iron hair straightener introduced six months ago via infomercials and about a month ago on QVC, is storming into retail this month by entering all Target, Ulta and Bed Bath & Beyond stores. According to Mark Levine, president of Southern California-based Modern Media, owner of InStyler marketer Tre Milano, more than two million units of the InStyler have sold, and the retail launch is expected to generate sales of an additional six million to 10 million units. Eventually, Levine foresees an array of tool and liquid hair care products under the InStyler moniker at retail. “We would like to make InStyler a brand name like Conair is a brand name,” he said. The InStyler’s suggested retail price is $119.

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