Walgreens Boots Alliance brands are getting behind social issues rather than just selling products. For example, the company’s Sleek Makeup brand silenced Makeup Shamers late last year with a campaign called My Face, My Rules. This month, the Soap & Glory banner revealed a campaign called More Than Lips, an initiative that reinforces the notion that women should always speak up and share what makes them feel powerful.The campaign microsite, along with the brand’s YouTube channel and Instagram account, features a two-minute video to highlight the campaign message and encourage viewers to join the conversation by sharing the video on their own social sites with the hashtag, #MoreThanLips.Soap & Glory isn’t just paying lip service to the message. The initiative also supports She Should Run, a national organization working to increase the number of women running for elected office to 250,000 by 2030. For the duration of the campaign, Soap & Glory has vowed to donate $5 to the organization for every Instagram post with the #MoreThanLips hashtag, up to $20,000.The campaign has its roots in the Los Angeles Women’s March, which took place on Jan. 20, 2018. At the march, Soap & Glory invited marchers to test a Soap & Glory lip product — such as the brand’s Poutstanding Lip Contour Crayon — enter a private video booth and share their thoughts on what it means to be a woman today. Those recorded stories were used to create the campaign video.The goal of the campaign is simple — abolish the outdated concept of judging women purely on appearance. By focusing solely on the women’s lips during the video, the brand aims to give women a platform to share their uncensored thoughts and feelings on the hardships women face today.In addition to the attendees filmed at the march, the video also features top social media influencers including Nabela Noor, Jessie Paege, Courtney Quinn and Cammie Scott, who have promoted the campaign on their respective social media channels as well.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)