Some of the music world’s most well-known stars are singing a different tune: that of fragrance creator. Scents from Queen Latifah, Usher and Faith Hill will be launched this fall with the aim of cutting through an increasingly more populated and competitive field at retail.
These top singers talk to WWD about their new perfumes:
—Faith Hill to Launch First Scent
“As a Mississippi girl, there’s nothing more intoxicating to me than the smell of a magnolia,” said Faith Hill.
— A Royal Affair: Queen Latifah Unveils Fragrance
“I love fragrance and the idea of having one of my own, that was tailor-made for me and my own sensibilities,” said Queen Latifah.
—Usher Set to Reveal VIP Fragrance
“I consider all of my fragrances tools of engagement for seduction,” said Usher.