Beauty watchers often point to the salon and spa industries as the hardest hit in a rough economy.Several leading proprietors in both areas spoke with WWD and said consumers are not giving up their essential grooming needs (color, cut, mani, pedi and waxing), but are scaling back a bit on special treatments (wraps.) Here, luxury business operators discuss why they are weathering the economic storm.
JOEL WARREN, CO-FOUNDER AND COLORIST, WARREN TRICOMI: “Our salons are doing fine because our clients are choosing to spend their money where they can get the proper service. Great service combined with the best hair and color stylists is what we offer. The big difference between luxury and opulence is the service being provided. People want to spend their money where they can feel confident they will receive superior service. Hair is unique; it is very different to spend money on an expensive dinner or piece of jewelry when times are tough. When you are feeling bad about the economy it tends to show, and we want to make you look good and feel good. We are seeing women who are being more cautious about spending money on the extra services but a standard cut and color is not sacrificed. [In our business] spa services are definitely a luxury. Massages and facials might suffer because they are something that is not visible to others. Our clients come to our salon confident that they are paying for an experience that is worth it. We are projecting a lifestyle that is of the highest standard, but even so we are aware of the economy at this time. Our guests know when they come into the salon they don’t have to think about money woes, they can leave here refreshed and confident that they spent their money wisely.”
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