By  on March 25, 1994

NEW YORK -- You wouldn't guess it by looking at her, dressed as she is in black from head to toe, but Jennifer Balbier is known for her keen eye for color.

"They call her the queen of color," said fragrance consultant Ann Gottlieb. Gottlieb works with Balbier, who is one of the premier product development consultants in the business, on The Limited's toiletries and cosmetics.

"I've been everywhere, and at all these companies, Jennifer is the best person I've worked with in deriving color formulas," said industry executive Bob Ruttenberg, whose resume includes stints at Estee Lauder, Cosmair and Revlon.

Ruttenberg is now president and chief executive officer of Gryphon Development, the cosmetics manufacturing arm of The Limited and one of Balbier's clients. Her latest project for Gryphon is a spa-like bath and body line with a down-home flavor called Health & Beauty Farm, which will be launched in July at roughly 190 Bath & Body Works stores.

Her client list also has included La Prairie, Tova Borgnine, Frederic Fekkai, Gale Hayman and Quintessence.

"There are not very many people around who know product as well as she does," said Gottlieb. "She understands all aspects of it -- color, skin care, toiletries."

Balbier's work with color ranges from developing makeup palettes to selecting shades for products such as shower gel and body lotion. But her expertise extends beyond pigment.

SG Cosmetics enlisted Balbier to find a manufacturer for its new Studio Gear professional color cosmetics line. Instead of simply coming up with the name of a single contractor, Balbier investigated the market and determined the best contract packer in each makeup category.

"We ended up, as tiny as we are, with six different manufacturers," said Steve Rohr, an owner of SG.

In addition to offering advice on the hues of the 275 stockkeeping units, Balbier left her imprint on some of the more concrete aspects of the business, from pricing to sourcing packaging supplies.

"I find Jennifer just an absolute encyclopedia of everything you ever needed or wanted to know about the cosmetics industry," Rohr said.

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