With more and more artists jumping into the beauty business, it sometimes feels like companies and pop stars are pairing off in an industry game of musical chairs. Here, a rundown of the year’s more notable beauty deals:
This story first appeared in the August 30, 2007 issue of WWD. Subscribe Today.
Scent: Avon’s Imari Seduction
Price: Imari Seduction will retail for $22.50 for 1.7-oz.
Launched: This month through Avon’s more than 650,000 sales representatives.
Scent: L, a L.A.M.B. Fragrance by Gwen Stefani, with Coty.
Price: Eau de parfum in two sizes for $55 and $70, and a solid perfume compact, $42.
Launches: After a July debut at Nordstrom, L rolls out to 2,000 department and specialty store doors next month.
Scent: 3121, with Revelations Perfume and Cosmetics Inc.
Price: 3121 will range from $31.21 to $70, depending on bottle size.
Launched: July at Macy’s.
Scents: Usher for Men and Usher for Women, with Liz Claiborne Cosmetics.
Price: The women’s lineup will include an eau de parfum in two sizes, for $52 or $68, and a 0.5-oz. parfum, $120. The men’s eau de toilette is $50 and $65. A concentrated eau de toilette will retail for $95.
Launches: September at department stores nationwide.
Scent: Darling, with Coty.
Price: Packaged in three sizes, the eau de toilette is priced at £19.50, £26 and £32.50 (or $39.26, $52.35 and $65.44 at current exchange).
Launched: Available since November in Australia, the U.K. and Ireland, Darling hit shelves across Europe this spring.
The singer inked a deal with Procter & Gamble in January, but details about the forthcoming fragrance were still unavailable at press time.