By  on July 20, 2007

Cosmetics industry newcomer Suki Kramer is hitching her pure beauty philosophy to the mineral makeup bandwagon with the introduction of Sukicolor Fresh Finish Mineral Cream Makeup in August.

In 2002, Kramer, who is based in Northampton, Mass., broke into the beauty industry with Sukipure Skin Care, an all-natural, organic skin care line that caters to sensitive skin. Now the new Sukicolor line, which is due to bow Aug. 1., represents a blend of crushed mineral pigment with cream-based Sukipure skin care products. The color formulas are designed to look natural on the skin, eliminating the cakey effect of powders. "I wanted something that looks like skin, something that looks like a part of you," said Kramer.

Plagued with eczema as a child, Kramer says she has always had difficulty finding products that suit her own skin care needs. Equally dissatisfied with the quality and performance of organic cosmetics, Kramer decided to take matters into her own hands with the creation of her color line.

The Sukicolor line has a total of 20 stockkeeping units. The five primary products include a tinted active moisturizer with white willow extract, a liquid formula concealer with vitamin liposomes, a triple-cream eye definer with evening primrose oils, a pure cream lip and cheek stain with chamomile extract and a rich pigment mascara with organic rose extract.

When it comes to the formulas, Kramer keeps a tight watch on all steps of the mixing process. "Anytime an organic product is made available, we get it," she said. Kramer said she uses the European Ecocert system for certifying organic ingredients because she considers it more rigorous than the U.S. Department of Agriculture grading system. Due to their lack of preservatives, Sukicolor products have a shelf life of about 18 to 24 months. "I like to do things fresh in small batches," said Kramer. "[Products] shouldn't last forever if you really want something active that's going to affect your skin. You don't want it sitting in a cabinet for five years."

Because the colors are all in the neutral family, Kramer encourages customers to blend products together to create a custom palette. Since the line is strictly natural, Kramer tries to package the products only in biodegradable material. Above all, that excludes plastics. "I get so frustrated with them," Kramer said. Instead, Sukicolor products come in glass or aluminum containers and are covered in an aqueous coating so that they are recyclable.Sukicolor will be launched in more than 200 retail stores and online at sukipure.com. The company is currently in negotiations with Sephora, Kramer said, but plans are incomplete.

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