This summer’s beauty products and color collections are meant to channel the ease of island life — from head to toe.
From Buxom’s Tahiti Hot Escapes Bronzer, $28, to Dior’s Blue Lagoon eye shadow compact, $68, to Bumble and bumble’s Surf Spray-inspired shampoo and conditioner, the season is defined by bright colors, bronzed skin and beachy hair.
Channeling “women in a sunshine state of mind,” Essie’s creative director, Essie Weingarten, designed her 2013 summer lacquer collection to complement “breezy chiffon cover-ups and cashmere pastel evening looks.” Her new range features six shades, $8 each, including the shimmering teal Naughty Nautical and the bright tangerine coral Sunday Funday. Additional nail collections like China Glaze’s Sunsational, Priti’s Bahamas Summer and Deborah Lippmann’s The Mermaids, an extension of last year’s Mermaid’s Dream collection, have also drawn inspiration from the tropical seas. “I took quintessential summer shades that I thought would be popular, and added the same beautiful glittered shimmer to create a whole family of shades reminiscent of the cult classic,” said Lippmann of the line’s four sparkling pastel hues — $19 each. “There’s a shade to fit every mood, to complement every skin tone and to match every bikini.”
Nails aren’t the only category going bright and bold this summer. Makeup collections like Dior’s Bird of Paradise, Lancôme’s Aquatic Summer and Tarte’s Aqualillies are also arming consumers with vibrant color palettes for bold beauty looks. For its part, Tarte’s Aqualillies is a limited-edition color collection inspired by the American synchronized swimming group. “We were really in awe of the Aqualillies blend of vintage beauty, flair and femininity,” said Candace Craig Bulishak, assistant vice president of marketing at Tarte. Of the packaging, she said, “The aqua-jeweled tone just made sense for this partnership — we were naturally inspired by the pool and summer sentiments of this shade.” The Aqualillies collection also includes an Amazonian Clay Waterproof Eye and Cheek Palette, $38, Pure Performance Lipstick, $26, and turquoise Amazonian Clay Waterproof Liner, $24.
In addition to summer-inspired colors, beauty brands like Bb and La Mer have launched collections to help consumers look and feel like they just stepped off of the beach. On the hair front, Bb’s Surf Foam Wash Shampoo and Crème Rinse Conditioner promise a breezy sea-swept feel, while Ouidad’s Wave Create Sea Spray and Texture Taffy, $22 each, aim to achieve a similarly tousled style. According to Sabrina Michals, director of styling education for Bb, the Surf Foam Wash Shampoo, $24, and Crème Rinse Conditioner, $25, which are infused with body-enhancing minerals and softening sea botanicals, were launched as an extension to the brand’s existing Surf Spray. “It’s the perfect combination for those who prefer to ‘wash and go’ — especially during the summer months when wanting an effortless, tousled style,” she said.
Utilizing seaweed and algae-derived extracts, Ouidad’s Wave Create collection aims to deliver soft, piecey waves without dehydrating hair. “Women love how their hair looks after a day at the beach — sexy, tousled and windswept,” said Morgan Willhite, creative director at Ouidad.
A vacation-inspired look could not be complete without a sun-kissed glow. From self-tanners like Sephora’s Tinted Self Tanning Mist, $6, to gradual tanners like La Mer’s Soleil de la Mer, $85, to oils like Clarins' Splendours Shimmer Body Oil, $32, consumers have a variety of delivery options for radiant summer skin.
La Mer’s Soleil de la Mer collection, the brand’s first in-sun collection, is inspired by the sea and natural reparative energy sources. The face and body gradual tanner is said to “give skin an even, natural-looking glow while also providing long-lasting hydration.”
For those actually on the beach this summer, Philosophy’s Take a Deep Breath SPF 30 Oil-Free Moisturizer, $34, is said to protect and reenergize lackluster skin. “What a new day does for the spirit, oxygen does for the skin,” said David Booth, vice president of marketing for Philosophy. “Inspired by our original Take a Deep Breath Energizing Oxygen Gel Cream Moisturizer, Take a Deep Breath SPF 30 was formulated to provide the same skin-revitalizing benefits of energizing oxygen with broad-spectrum SPF 30 sunscreen for daytime protection. It’s perfect for those who love the lightweight, fresh feel of the original and want an option with sunscreen.”
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
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