Beauty-wise, both makeup and hair drew on Chadwick Bell’s Southern California roots by illustrating the tough girls of his youth who have evolved into strong, modern women. “It’s an effortless, sun-kissed French girl,” said Daniel Martin, lead makeup artist for NYX Cosmetics. “The only dressing up she’s going to do is put on this amazing red lipstick.” The top lip contained Xtreme Lip Cream in Absolute Red and was lined with Slim Lip Pencil in Hot Red sharply defining the cupid’s bow and outer edges. The bottom lip consisted of Matte Lipstick in Indie Flick and then was dusted with Single Eye Shadow in Hot Orange to make it a little brighter and more opaque. “Naturally, your top lip casts a shadow over your bottom lip,” said Martin. “So we wanted that bottom lip to look a little bit more saturated.” The neo-matte finish to the skin was achieved with NYX’s Stay Matte But Not Flat Liquid Foundation, Concealer Wand was used to hide blemishes and Mineral Finishing Powder to keep the t-zone luminous. The cheek was sculpted with Born to Glow Liquid Illuminator, and the eyes were left matte with a variety of nude colors depending on the model’s skin tone.
Hairstylist Nathan Rosenkranz working with Alterna complemented the makeup by creating a side-swept part to frame the face with a subtle wave to the hair. To achieve the look, Rosenkranz worked with Caviar Seasilk Oil Gel to smooth the hair. Then, all the girls were given gauze bandages to wear over their hair and around their neck to create a natural kink as if they had just taken their hair out of a ponytail. After removing the bandage, he used Caviar Perfect Blowout Cream to make it appear slightly dirty.
Nails were clean and glossy, but featured a single accent nail on each hand. Using Zoya, a sandy shade called Cho was topped with the pearly Gaia. The accent nail, which was chosen by each individual model, contained a golden yellow shimmer called Gold E.