NEW YORK -- Swarovski is putting its sparkly, colorful stamp on the fall collections.
Starting with Imitation of Christ's presentation on Sunday, the Austrian cut-crystal manufacturer is bringing its global designer sponsorship program to New York in collaboration with three designers.
The firm has a long history working with designers, including couturiers such as Coco Chanel and Cristobal Balenciaga, throughout the last century. As fashions changed over the years, with the rise of less glitzy sportswear, its contributions ebbed somewhat.
Since Nadja Swarovski, the jet-setting heir to the crystals-for-everyone institution, became more active in the family firm in the Nineties, she has focused on strengthening the fashion ties by collaborating with young, up-and-coming designers through such sponsorships.
"Younger designers are often in financial need, so we bring the product to them and hope that they will later use it," said Swarovski, who is vice president of the firm. "We enter the relationship on a mutually beneficial level. The association with young designers is exposure to people we may not otherwise get."
The company also is sponsoring London-based skin jewelry designer J. Maskrey, who is making her New York debut on Monday, and Jeremy Scott, who is also a newcomer to the New York show schedule next Friday.
Swarovski contributed transfer crystals, which can be ironed onto the fabric for a crystal pattern.
Designers generally remain tight-lipped about their looks until the show, but a company spokeswoman for the crystal manufacturer said Scott is expected to use the crystals for five looks in a tribute to New York architecture. The crystals are to reflect and refract light to add an architectural dimension to the pieces.
Although Swarovski didn't know how many crystals went out to the three designers, she estimated the total number to be around 100,000 for fall collections worldwide.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia