Many young women dream of stardom, including this month’s cover girl Kate Mara. Unlike most, though, Mara is on the verge of hitting it big time in Hollywood. Don’t yet recognize her? That’s not surprising. Mara, who most recently costarred opposite Mark Wahlberg in Shooter and was also seen in Brokeback Mountain, among others, is part of a growing group of up-and-coming actresses who would rather be known for their craft than their clothing, would rather read a script than a scandal-ridden tabloid and who shun the paparazzi as assiduously as they seek out meaty scripts. It just might be the dawning of a new age in Hollywood, and it’s one we celebrate, first in “Great Expectations,” which profiles Mara’s steady ascent in Tinseltown, then in “Up, Up and Away,” where you’ll discover six young actresses who are also on the verge of breaking into the big time.
Chances are, they’ll know they’ve hit the big time when they walk the red carpet at a major awards event like the Golden Globes or Academy Awards and the flashbulbs are blinding. After all, the red carpet is a place where appearances do count—and where countless hair and makeup trends are born. From the Globes to the Grammys, the People’s Choice Awards to the Oscars, we tracked the season’s top beauty trends. As you’ll discover in “Red, Hot and Beautiful” on page 21, there was a lot of news this spring. Smoky eyes in sultry colors (not the standard black or grey), the return of curls, the preponderance of bangs and bobs, stained lips—look for all to make a major comeback if the red carpet is any indication.
While the stars present a glamorous front on the red carpet, life behind the scenes can be anything but, as Rachel Brown discovered when she tapped into the life of movie makeup artists and hairstylists. The days are long, the pressure intense and the politics as Machiavellian as any found inside the Beltway. For an insider’s view of life on the set, turn to “Supporting Players” on page 28.
Of course, for every point, there is a counterpoint, and for the beauty industry, which has long used celebrity to add a sheen of glamour to its wares, Dove is that counterpoint. Over the last five years, the Unilever-owned brand has seen its sales in the U.S. double to $1 billion, thanks in large part to an advertising campaign that uses real women instead of models or celebrities. As Molly Prior writes in “Reality Check” on page 42, Dove’s fondness for the Average Jane taps into an emerging marketing tool of consumer-generated content. Could this signify that the public’s insatiable appetite for fame is on the wane? Probably not. But as Kate Mara and her ilk demonstrate, style and substance are the T&A of the new millennium. And that’s a welcome change.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye