Many young women dream of stardom, including this month’s cover girl Kate Mara. Unlike most, though, Mara is on the verge of hitting it big time in Hollywood. Don’t yet recognize her? That’s not surprising. Mara, who most recently costarred opposite Mark Wahlberg in Shooter and was also seen in Brokeback Mountain, among others, is part of a growing group of up-and-coming actresses who would rather be known for their craft than their clothing, would rather read a script than a scandal-ridden tabloid and who shun the paparazzi as assiduously as they seek out meaty scripts. It just might be the dawning of a new age in Hollywood, and it’s one we celebrate, first in “Great Expectations,” which profiles Mara’s steady ascent in Tinseltown, then in “Up, Up and Away,” where you’ll discover six young actresses who are also on the verge of breaking into the big time.
Chances are, they’ll know they’ve hit the big time when they walk the red carpet at a major awards event like the Golden Globes or Academy Awards and the flashbulbs are blinding. After all, the red carpet is a place where appearances do count—and where countless hair and makeup trends are born. From the Globes to the Grammys, the People’s Choice Awards to the Oscars, we tracked the season’s top beauty trends. As you’ll discover in “Red, Hot and Beautiful” on page 21, there was a lot of news this spring. Smoky eyes in sultry colors (not the standard black or grey), the return of curls, the preponderance of bangs and bobs, stained lips—look for all to make a major comeback if the red carpet is any indication.
While the stars present a glamorous front on the red carpet, life behind the scenes can be anything but, as Rachel Brown discovered when she tapped into the life of movie makeup artists and hairstylists. The days are long, the pressure intense and the politics as Machiavellian as any found inside the Beltway. For an insider’s view of life on the set, turn to “Supporting Players” on page 28.
Of course, for every point, there is a counterpoint, and for the beauty industry, which has long used celebrity to add a sheen of glamour to its wares, Dove is that counterpoint. Over the last five years, the Unilever-owned brand has seen its sales in the U.S. double to $1 billion, thanks in large part to an advertising campaign that uses real women instead of models or celebrities. As Molly Prior writes in “Reality Check” on page 42, Dove’s fondness for the Average Jane taps into an emerging marketing tool of consumer-generated content. Could this signify that the public’s insatiable appetite for fame is on the wane? Probably not. But as Kate Mara and her ilk demonstrate, style and substance are the T&A of the new millennium. And that’s a welcome change.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye