Many young women dream of stardom, including this month’s cover girl Kate Mara. Unlike most, though, Mara is on the verge of hitting it big time in Hollywood. Don’t yet recognize her? That’s not surprising. Mara, who most recently costarred opposite Mark Wahlberg in Shooter and was also seen in Brokeback Mountain, among others, is part of a growing group of up-and-coming actresses who would rather be known for their craft than their clothing, would rather read a script than a scandal-ridden tabloid and who shun the paparazzi as assiduously as they seek out meaty scripts. It just might be the dawning of a new age in Hollywood, and it’s one we celebrate, first in “Great Expectations,” which profiles Mara’s steady ascent in Tinseltown, then in “Up, Up and Away,” where you’ll discover six young actresses who are also on the verge of breaking into the big time.
Chances are, they’ll know they’ve hit the big time when they walk the red carpet at a major awards event like the Golden Globes or Academy Awards and the flashbulbs are blinding. After all, the red carpet is a place where appearances do count—and where countless hair and makeup trends are born. From the Globes to the Grammys, the People’s Choice Awards to the Oscars, we tracked the season’s top beauty trends. As you’ll discover in “Red, Hot and Beautiful” on page 21, there was a lot of news this spring. Smoky eyes in sultry colors (not the standard black or grey), the return of curls, the preponderance of bangs and bobs, stained lips—look for all to make a major comeback if the red carpet is any indication.
While the stars present a glamorous front on the red carpet, life behind the scenes can be anything but, as Rachel Brown discovered when she tapped into the life of movie makeup artists and hairstylists. The days are long, the pressure intense and the politics as Machiavellian as any found inside the Beltway. For an insider’s view of life on the set, turn to “Supporting Players” on page 28.
Of course, for every point, there is a counterpoint, and for the beauty industry, which has long used celebrity to add a sheen of glamour to its wares, Dove is that counterpoint. Over the last five years, the Unilever-owned brand has seen its sales in the U.S. double to $1 billion, thanks in large part to an advertising campaign that uses real women instead of models or celebrities. As Molly Prior writes in “Reality Check” on page 42, Dove’s fondness for the Average Jane taps into an emerging marketing tool of consumer-generated content. Could this signify that the public’s insatiable appetite for fame is on the wane? Probably not. But as Kate Mara and her ilk demonstrate, style and substance are the T&A of the new millennium. And that’s a welcome change.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.