By  on May 9, 2008

Russia has always been a country that's larger than life, so it's no surprise that when it comes to beauty, the numbers are jaw-dropping. Ninety-three percent of all women in Russia wear lipstick and 92 percent, fragrance, according to statistics from Procter & Gamble. Eighty-six percent use facial moisturizer and 55 percent, hair color. Their beauty regimens, ranging from three to six steps daily, are among the most elaborate anywhere. That is very, very good news for beauty manufacturers, particularly given the gloomy economic outlook in much of the developed world and the ongoing growing pains of many emerging markets.

 

load comments
blog comments powered by Disqus