By  on April 7, 2017

L'Oréal's chief retail officer Marc-Alexandre Risch has identified a key culprit driving shifts in the industry — and, not surprisingly, it's technology.

"Man was made of flesh and bone for a long time, now people are empowered — they're flesh, bones and they have a phone," Risch said. "For a hundred years we've been doing retail and retail has existed...what has changed the game is technology."

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