NEW YORK — Relaxing in a spa all day may be the average frazzled woman’s dream, but for most of the real world, it’s simply a fantasy. But Liz and Mark Warom, creators and owners of the British brand Temple Spa, are out to change...
NEW YORK — Relaxing in a spa all day may be the average frazzled woman’s dream, but for most of the real world, it’s simply a fantasy. But Liz and Mark Warom, creators and owners of the British brand Temple Spa, are out to change that — with a lineup of unisex products they have dubbed “a spa to go.”
And they mean that quite literally. Besides distributing Temple Spa products in the U.S., U.K., Ireland, Italy, Sweden and Belgium, the couple also has contracts with three airlines to provide toiletries for first- and business-class amenity kits.
The Waroms, formerly product developers for The Body Shop, began operating their flagship spa, also called Temple Spa, in September 2003 in the Bailiffscourt Hotel in Climping, West Sussex, in the U.K., and quickly realized that its upscale clientele was deeply in need of portable versions of its treatments. A 50-stockkeeping-unit body and facial care line, drawing from a mix of Mediterranean, high-tech and holistic principles, followed soon after.
“With our products, your space becomes your spa,” said Liz Warom. “Whether it’s on an airplane, in your car, in the office, or your home — it’s about creating relaxation wherever you are.” Given the “to-go” part of the couple’s message, it makes sense that the troika of airlines — Scandinavian Airlines, British Midland and American Airlines — were among the first vehicles to get the brand’s message across.
“Being on these airlines, our brand receives global exposure — which is resulting in [worldwide] interest,” said Liz Warom, who said that she and Mark plan to expand the brand’s reach into Greece, Spain and Germany by year-end.
And it’s a strategy that the brand’s only U.S. door heartily applauds: “You never know where those amenities kits end up,” said Claudia Lucas, senior vice president and general merchandise manager of beauty for Henri Bendel. Lucas began stocking the brand last fall shortly after assuming her current role at the retailer. “Business travelers keep them, and often pass them on to assistants, wives, husbands. Some of our first calls after we began stocking the line were from American Airlines passengers who loved the line and wanted to know where to buy it.”
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