Andrea Blieden has been named U.S. general manager of The Body Shop. Blieden was first assigned the role of acting general manager last October following the acquisition of The Body Shop by Natura.“I am very passionate about The Body Shop’s story, values and product,” Blieden said. “From its impact on community trade to its activist spirit started by the founder, Anita Roddick, The Body Shop deeply cares about its customers, the communities it does business in and the overall wellbeing of the world.”During her time as acting general manager, the brand had a successful holiday season and saw growth at the close of 2017. Her role will have her overseeing the strategy and performance of The Body Shop’s U.S. business in retail, wholesale distribution, marketing and e-commerce. She is also tasked with recruiting a new Millennial customer to the brand.“[Blieden’s] knowledge of the market, affinity for our brand and wealth of expertise in digital marketing make her an excellent choice to lead The Body Shop to fulfill its ambitious growth plan in the U.S.,” said David Boynton, the retailer's chief executive officer. “Her appointment consolidates a strong new leadership team in this important market.”Blieden first joined The Body Shop in 2016 as vice president of marketing, where she placed a large focus on digital consumers and introduced new campaigns, like the Forever Against Animal Testing ads. She has also helped launch customer loyalty programs, digital marketing activations and new products.Before joining The Body Shop, Blieden worked at Kiehl’s for six years in different roles, like assistant vice president of e-commerce, assistant vice president of retail marketing and vice president of brand and retail marketing.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion