Andrea Blieden has been named U.S. general manager of The Body Shop. Blieden was first assigned the role of acting general manager last October following the acquisition of The Body Shop by Natura.“I am very passionate about The Body Shop’s story, values and product,” Blieden said. “From its impact on community trade to its activist spirit started by the founder, Anita Roddick, The Body Shop deeply cares about its customers, the communities it does business in and the overall wellbeing of the world.”During her time as acting general manager, the brand had a successful holiday season and saw growth at the close of 2017. Her role will have her overseeing the strategy and performance of The Body Shop’s U.S. business in retail, wholesale distribution, marketing and e-commerce. She is also tasked with recruiting a new Millennial customer to the brand.“[Blieden’s] knowledge of the market, affinity for our brand and wealth of expertise in digital marketing make her an excellent choice to lead The Body Shop to fulfill its ambitious growth plan in the U.S.,” said David Boynton, the retailer's chief executive officer. “Her appointment consolidates a strong new leadership team in this important market.”Blieden first joined The Body Shop in 2016 as vice president of marketing, where she placed a large focus on digital consumers and introduced new campaigns, like the Forever Against Animal Testing ads. She has also helped launch customer loyalty programs, digital marketing activations and new products.Before joining The Body Shop, Blieden worked at Kiehl’s for six years in different roles, like assistant vice president of e-commerce, assistant vice president of retail marketing and vice president of brand and retail marketing.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)