During times of economic uncertainty, marketers are usually content to play it safe. This fall, though, there is a decided edge to beauty’s most compelling products and trends. Consider: No fewer than five of the biggest women’s fragrance launches—among them Estée Lauder’s Sensuous, Lancôme’s Magnifique and Calvin Klein’s Secret Obsession—are orientals. The safe choice would have been florals. Lipstick has replaced lip gloss for those at the vanguard of style with the color of choice being purple—not the classic red. The result is a season unlike others in recent memory, rich in newness and hopefully relevant enough to convince consumers to open their pocketbooks.
After sorting through literally thousands of products to produce this issue, I’d say marketers have reason to be optimistic. The best of the season’s offerings have a real raison d’être. As you’ll see in “Fall Beauty Guide,” our A to Z compendium of the most important products and trends, there’s a true diversity of offerings, each with a clear target market in mind.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)