NEW YORK -- The Gap is taking the beauty plunge. The San Francisco-based specialty retailer is developing its own line of bath and body products, a spokesman for the company said Monday.
Gary McNatton, the creative force behind Mottura, a San Francisco-based design firm that supplies personal care products to stores such as Henri Bendel in New York and Fillamento in San Francisco, was hired to head the project.
"Gary will develop personal care products for us," the Gap spokesman said. "We don't know what the product line will be yet. Gary's first day was Friday."
McNatton was named senior director of personal care product development, which is a new division.
The spokesman said a launch date for the line has not been set.
The Gap has already branched out into other areas beyond apparel, including shoes and accessories, so beauty products should be a logical extension.
However, the Gap's timing is not great. Industry experts said the category has become crowded with bath and body specialty lines and chains. The Limited's various chains have developed bath and body lines, competing with such specialists as The Body Shop, H2O Plus, Garden Botanika, Origins and Goodebodies.
Analysts are expecting a shake-out in the mass market, where the bath and body boom began.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia