While China remains one of the most important markets for Western brands to excel in, it has also become increasingly complex. Both local and South Korean brands are quickly gaining ground in the market, as are specialty chains and online retailers. At the same time, consumers are becoming ever-more sophisticated and demanding as they are inundated with information from multiple sources. In such a competitive environment, the country’s top beauty editors have solidified their credibility in the eyes of consumers. Here, four leading journalists from the style world weigh in on the evolution of the Chinese beauty market, and share their views on where it’s headed.
How have you seen the beauty attitudes and purchasing habits of Chinese women evolve since you started covering the market?
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)