While China remains one of the most important markets for Western brands to excel in, it has also become increasingly complex. Both local and South Korean brands are quickly gaining ground in the market, as are specialty chains and online retailers. At the same time, consumers are becoming ever-more sophisticated and demanding as they are inundated with information from multiple sources. In such a competitive environment, the country’s top beauty editors have solidified their credibility in the eyes of consumers. Here, four leading journalists from the style world weigh in on the evolution of the Chinese beauty market, and share their views on where it’s headed.
How have you seen the beauty attitudes and purchasing habits of Chinese women evolve since you started covering the market?
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"