While China remains one of the most important markets for Western brands to excel in, it has also become increasingly complex. Both local and South Korean brands are quickly gaining ground in the market, as are specialty chains and online retailers. At the same time, consumers are becoming ever-more sophisticated and demanding as they are inundated with information from multiple sources. In such a competitive environment, the country’s top beauty editors have solidified their credibility in the eyes of consumers. Here, four leading journalists from the style world weigh in on the evolution of the Chinese beauty market, and share their views on where it’s headed.
How have you seen the beauty attitudes and purchasing habits of Chinese women evolve since you started covering the market?
Valerie Zhang: I began as a beauty editor 13 years ago, and Chinese women have changed a lot. First, they can get more trend information from different kinds of media, like social platforms, Web sites and print media. They know much more compared to women in the last generation. Second, we have more choices now. About 15 years ago, China had less than 50 international beauty brands. But now, numerous brands are here. At the same time, consumers are always confused by how to choose the “best” products for themselves. Third, China has become a more and more important market in the world. Fifteen years ago, nobody could imagine that an international brand would design a product only for the Chinese market. But now, not only are there many specially designed products, but also a lot of custom-made brands for China. The young generation likes to spend more money on beauty purchasing. They could spend all their salary on luxury products, but the elder women don’t do that—they prefer to put money in the bank.
And travelling is so common to Chinese women now. They buy lots of products from every country. Because of the high taxes here, beauty products are always much more expensive compared to abroad.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)