By  on May 20, 2011

Bernd Beetz is a fierce competitor, as Fabrizio Freda knows all too well.

The two business titans—Beetz is the chief executive officer of Coty Inc., Freda is the president and ceo of the Estée Lauder Cos. Inc.—met as young executives at Procter & Gamble Co. These days, the two have a standing tennis match when their schedules allow, which has given Freda a unique insight into his friend and business competitor. “Bernd is relentless on the tennis court,” says Freda. “He is a very competitive man. To score a point with him takes a long time because he never gives up. He brings that same competitive spirit to business.”

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