From the first time discount chains and drugstores began tinkering with exclusive lines about a decade ago, national brand manufacturers were wary.
After all, retailers often clip space from national brands — backed by multimillion dollar advertising campaigns — to make room for their exclusive offerings, which are either plucked from Europe or created in partnership with a small manufacturer. In either case, the enterprising efforts require a strong partnership and a hefty investment from the retailer. If they don't work, the retailer will feel the pinch. But for every failed attempt — namely Walgreens' exclusive cosmetics line IsaDora — there is a new entry. Case in point: Last week CVS unveiled 24.7 Skincare, a five-item antiaging line, in its newly opened midtown Manhattan store.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)