From the first time discount chains and drugstores began tinkering with exclusive lines about a decade ago, national brand manufacturers were wary.
After all, retailers often clip space from national brands — backed by multimillion dollar advertising campaigns — to make room for their exclusive offerings, which are either plucked from Europe or created in partnership with a small manufacturer. In either case, the enterprising efforts require a strong partnership and a hefty investment from the retailer. If they don't work, the retailer will feel the pinch. But for every failed attempt — namely Walgreens' exclusive cosmetics line IsaDora — there is a new entry. Case in point: Last week CVS unveiled 24.7 Skincare, a five-item antiaging line, in its newly opened midtown Manhattan store.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"