Introduced in 1879, the lightweight, mild cleanser tackled everything from dirty floors to faces and set the stage for Procter & Gamble’s imminent rise in the beauty industry. “P&G has always been a company that asked consumers what they wanted,” said P&G corporate archivist, Lisa Mulvany, adding that Ivory was P&G’s first product to have its own brand name, advertising budget and in turn, loyal fan base. Introduced as a laundry soap, Ivory soon doubled as a personal cleansing product because of its mildness. In fact, Ivory’s first newspaper print ad showed two hands slicing a bar in half with a piece of string, as was typically done at the time to separate one piece for the laundry room and one for the powder room. The floating soap’s popularity lead P&G to, in 1926, delve further into the beauty world with Camay, the company’s first “beauty soap,” marketed toward “beautiful” women. “Women wanted more of a special bar soap to use only in the bath and they wanted it to smell and look pretty,” said Mulvany, noting that Camay soaps were available in a variety of colors and fragrances and brides were many times featured in the product’s advertising. “Women were becoming more sophisticated and more interested in personal care.”
Fast-forward to modern day: P&G is a multicategory, multichannel global beauty player, involved in the lives of about 4.4 billion people around the world. The Cincinnati-based company, which turned 175 this year, built its success in two primary ways, by leveraging its own internal technology and consumer insight and through a series of meaningful acquisitions that acted as a ladder into the upper reaches of the beauty industry. “We didn’t historically have many brands that people associated with beauty and so through acquisitions, we brought to brands our research and development and innovation pipeline as well as expertise in brand-building,” said Brent Miller, communications director, P&G Beauty and Grooming. “We also brought scale. We had the distribution, the sales force and infrastructure to make smaller brands grow.”
To be sure, one of P&G’s notable strengths is its cross-brand agility. Throughout its history, P&G shared its R&D resources among its brands, many times across categories. Take, for example, P&G’s foray into the hair market in 1934, in which the company borrowed technology from its soap division (specifically a detergent called Dreft), for its first nonsoap-based shampoo, Drene. “Because it was positioned as a synthetic it [promised] no soap scum, which was a problem at the time with existing shampoos,” said Mulvany. “This was a major point in our beauty history.” Drene led to additional P&G hair launches, generated from its internal labs, including Prell in 1946, Lilt Home Permanent in 1949, Ivory Shampoo in 1959 and Head & Shoulders in 1961. The idea for Head & Shoulders, according to Mulvany, dates back to about 1950, when P&G research determined that consumers were not completely satisfied with the then-existing antidandruff shampoos. After 10 years of research, a P&G scientist discovered that pyrithione zinc — the main ingredient in Head & Shoulders to this day — was effective at removing dandruff.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)