PARIS — Jennifer Lopez is adding juice to her already larger-than-life career.
The actress-singer-dancer has been involved in each step leading to the creation of her much-hyped fragrance, called Glow. It has two main targets: The primary one is 15- to 25-year-old women and the secondary is 10- to 15-year-olds.
Lopez (aka J.Lo) is considered to be the ultimate person to speak to young people, who until now haven’t been specifically addressed by Coty Inc.’s Lancaster Group Worldwide, owner of her beauty license, according to its executives.
"J.Lo is totally tapped into the young generation," said Catherine Walsh, senior vice president, international marketing, cosmetics and American licenses for Lancaster. Walsh said her firm has opted to build a fragrance brand around the J.Lo persona, since it has become synonymous with a hip, musical, streetwise woman.
In addition to that, Lopez’s acclaim could help Lancaster’s U.S. volumespike dramatically — from the approximate 20 percent to 22 percent it comprises today — said Lancaster’s president, Michele Scannavini.
Lopez’s project "is an excellent fit overall in our company strategy of creating lifestyle brands that make a difference in the marketplace," explained Bernd Beetz, chief executive officer of Coty Inc.
Glow is expected to ring up strong sales. While Lancaster executives refused to divulge estimates, industry sources believe the scent could bring in $25 million to $30 million in wholesale volume its first year.
For the fragrance’s juice, Lopez chose a fresh sexy clean scent reminiscent of freshly washed skin. Glow’sjuice, created by Quest, includes neroli, orange blossom and pink grapefruit in the head; rose, sandalwood and amber in the middle, and soft musk, jasmine, orris and vanilla in the base.
As for the fragrance’s name, "Jennifer Lopez’s skin glows," explained Walsh. "We wanted to get across this idea of a glow."
Lopez went for a curvy, asymmetric shape for the bottle, whose reference to a torso and hips cannot be missed. It was created in-house of a matte glass and has "Glow by J.Lo" written around the spray, plus a signature rhinestone J.Lo insignia dangling from the neck.The exterior packaging has a soft touch.
Glow will launch exclusively on Aug. 1 in travel retail through Lufthansa. Then, starting Sept. 1, the scent will be introduced in 16 markets, including the U.S., where it will be in 2,000 doors, plus Canada and Latin America. A progressive rollout will include six more countries, starting in March 2003.
Michael Thompson lensed the ad visual, which features J.Lo and the bottle. The tag line reads:"It’s the glow." Select’s Olivier van Doorne was the campaign’s director.
At launch, the ad will break as single and double pages, plus four-page inserts, among other formats. There will also be sampling, including some half-million Liquatouch samples attached to the best-selling stockkeeping units in Lopez’s fashion line, plus TV and cinema campaigns.
In the U.S., the fragrance will launch as 50- and 100-ml. eau de toilette sprays, for $38 and $50, respectively. Elsewhere, a 30-ml. size will also be available and retail for about $28.60, converted at current exchange rates from the euro. There will be two ancillaries on counter at launch.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)