By  on December 7, 2004

Procter & Gamble, known as much for Tide detergent as it is for cosmetics, boosted its beauty stature this year by aligning itself with two powerful forces in the industry. The consumer-products giant recruited star makeup artist Pat McGrath and inked a licensing deal with supermodel-turned-cosmetics queen Iman.

During the mayhem of New York’s Fashion Week, P&G announced McGrath’s appointment to the new position of P&G global cosmetics creative design director. Several days later, McGrath was toting her makeup bag — filled with a handful of Cover Girl and Max Factor products — backstage at Anna Sui, Donna Karan and Calvin Klein.

McGrath, a 20-year mainstay in the industry, has made a name for herself by working with notable designers such as Christian Dior and Dolce & Gabbana. She said the multiyear deal with P&G allows her to funnel her beauty and fashion sensibilities into creating cosmetics for a broader audience. “With [P&G’s] state-of-the-art research, development and technology, and my deep understanding of color, concept and product innovation, this is going to be a great marriage,” said McGrath.

Iman also referred to her deal as a marriage, dubbing the rainy day that she announced the union as a good omen — considering it poured the day she married David Bowie.

The multiyear licensing pact with Impala, which makes Iman and

I-Iman Cosmetics, gives P&G the green light to distribute both brands. Iman admitted she is looking forward to tapping into P&G’s R&D, marketing power and global distribution network. For P&G, Iman gives the company a strong foothold in the ethnic cosmetics market. The deal followed Iman’s decision, a year ago, to take her Iman cosmetics brand into mass retailers.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus