By  on August 8, 2014

It’s just past 11:30 on a Tuesday morning in Tokyo and eight young Shiseido executives are meeting in a conference room brainstorming marketing platforms for the 2020 Olympics, which will be held in the city. The group—comprised of people from Japan, France, China and the U.S.—is speaking English, and phrases like “No Rules!” and “Think Creative” are written on the whiteboard.

Suddenly, Masahiko Uotani bounds into the room, a big smile on his face.

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