NEW YORK -- Tiffany & Co. is taking its concept of luxury into the bath with a Tiffany Spa Collection launching in June.
The five spa products have lower price points and a lighter fragrance than the Tiffany fragrance and ancillary bath line, according to Susan Sussman, vice president of Tiffany's fragrance and trade divisions.
"I think we'll reach a broader market with this," Sussman said. "It is targeted at the current customer plus the new customer who can come into a very affordable luxury."
Sussman declined to discuss volume projections for the Spa Collection, but industry sources said the line should do about $1 million wholesale in 1994, powered by an advertising and sampling budget of more than $500,000.
The ad campaign, which will emphasize the Spa Collection's botanical ingredients, is slated for women's fashion and health magazines.
While the Tiffany fragrance range opens with a 1.7-oz. eau de toilette for $45, the opening price point in the Spa Collection is $15 for the Purifying Body Soap. The other products in the line are a Conditioning Shampoo and a Refreshing Body Mist, each in a 5-oz. bottle for $25; a 5-oz. Smoothing Body Scrub for $30, and a 5-oz. Hydrating Body Milk for $40.
The Spa Collection differs from the Tiffany bath line, Sussman said, in its botanical base and treatment orientation. The new products contain ingredients such as chamomile, sea kelp, linden flower and aloe.
The line, which uses Tiffany's signature blue hue, will be launched in the company's full fragrance distribution of 450 doors in the U.S.
Sussman said the Spa Collection will roll out to Tiffany's worldwide distribution -- about 3,000 doors -- probably in the fall.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast