PARIS — Tilda Swinton is the newest muse for French fragrance brand Etat Libre d’Orange.
Like This — the women’s scent inspired by the actress — will be launched starting this weekend.
Etat Libre d’Orange executives met Swinton about one year ago so she could discover which olfactive notes best represent her personal universe, explained Jean-Claude Magret, the brand’s marketing and communication manger.
Swinton’s orange-colored hair and familial links to Scotland helped inspire the scent’s juice, which she codeveloped with Mane perfumer Mathilde Bijaoui.
“[Swinton] was looking for a fragrance to evoke…her very flamboyant side,” added Magret.
Key notes include tangerine, ginger and pumpkin. The juice also contains immortelle flower, Moroccan neroli, Grasse rose, vetiver, heliotrope and musk notes.
The Like This name comes from a work by Jalal ad-Din Muhammad Balkhi, the 13th-century Persian mystical poet.
The scent’s 50-ml. eau de parfum spray will sell for 79 euros, or $108 at current exchange, in France.
Its distribution is to include an exclusive, March 13 introduction in Etat Libre d’Orange’s store and the Musée des Arts Décoratifs’ bookstore in Paris. Like This will then be launched in June in New York and this fall in Berlin’s Galeries Lafayette.
Katerina Jebb photographed Swinton for in-store displays.
Etat Libre d’Orange executives declined to discuss projections, but industry sources estimate 3,000 units of Like This will be sold in the first year worldwide. That would equal sales of 324,000 euros, or $442,911, at retail.
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