Appeared In
Special Issue
Beauty Inc issue 12/10/2010

Tokyo designers by and large kept things natural for the most recent edition of Japan Fashion Week, which ran from Oct. 18–22. Peaches and pinks dominated the models’ faces, perhaps in an effort to keep the attention on the experimental and arty nature of the clothes on display—the city is an incubator for young, emerging talents, after all.

This story first appeared in the December 10, 2010 issue of WWD.  Subscribe Today.

Fashionwise, the collections ran the gamut from dainty to bold. Standout collections included Theatre Products, whose feminine frocks featured prints reminiscent of a Georges Seurat painting, and Somarta, where sequins and paillettes enlivened the airy, flowing dresses.

In terms of beauty, Liz Lisa demonstrated a particularly Japanese sexy-naif aesthetic, with cat-eye liner, rosy cheeks and flower-bedecked hairdos, while Fur Fur took a more exaggeratedly retro approach, with built-up bouffants and pale pink Malibu Barbie lips. Color popped up occasionally, too, most winningly on the subtle swipe of lilac on the eyes at Somarta.


At other shows, a more natural look took root. Tousled hair was often piled on heads, and braids and texture made more than one appearance. The men’s looks were more stylized, though, with extreme height at the crown winning as the go-to look for many guys. Here, some standout beauty moments from the collections.


Fur Fur >>


Phenomenon >>


Theatre Products >>


Somarta >>


Liz Lisa >>