CLARIFICATION: Due to incorrect information from ComScore Networks, the ranking of the Top 10 Most Visited Beauty Web Sites that appeared in the August issue of WWD Beauty Biz was incorrect. The correct information, measuring unique visitors...
CLARIFICATION: Due to incorrect information from ComScore Networks, the ranking of the Top 10 Most Visited Beauty Web Sites that appeared in the August issue of WWD Beauty Biz was incorrect. The correct information, measuring unique visitors for the period of January through May, is below.
Beauty is booming on the Web. From January through May of this year, almost 154 million unique visitors surfed the Internet monthly. Of those, almost 10 million were trolling for beauty goods, tips and trends, according to ComScore Networks. Here, the top 10 beauty sites for the first half of the year, with a focus on the special features that helped propel their popularity.
Avon (Avon.com, Youravon.com) Average Monthly Unique Visitors: 2,932,000 Avon claims to be the first major beauty company to sell online, and its two sites—Avon.com, which sells beauty, jewelry and accessories, and Youravon.com, a nonretail site for Avon reps—have earned the company the top spot. Avon.com’s bestseller is Anew Clinical 2-Step Facial Peel.
Reflect.com Average Monthly Unique Visitors: 1,353,000 A subsidiary of Procter & Gamble, Reflect.com claims to be the first site to sell customized beauty products. According to the company, it has sold nearly 10 million customized items since its launch in 1999. Reflect’s best-selling product is the True Blend Custom Foundation & Concealer.
Lancome.com Average Monthly Unique Visitors: 1,227,000 Lancôme’s USA site allows visitors to shop via its online boutique. The site’s Sneak Peek section highlights upcoming launches, such as the Resurface Peel kit. Visitors also can receive makeup, skin care, sun protection and hair care consultations via the site’s Online Consultation link.
Mary Kay (Marykay.com, Marykayintouch.com) Average Monthly Unique Visitors: 1,160,000 The Mary Kay corporate site functions as a portal for Mary Kay customers and consultants alike. Customers may access consultants’ personal Web sites (there are more than 250,000) via the Consultant Locator. Mary Kay processed more than 90 percent of its $1.8 billion in 2003 revenues online through wholesaling products.
Sephora.com Average Monthly Unique Visitors: 831,000 A virtual one-stop shop for all things beauty, Sephora’s retail Web site showcases more than 250 brands. The current bestseller is Dessert Beauty’s Kissable Plumping Lip Fragrance Gloss. The most visited section is the makeup category. The site also features in-house beauty editors and stories by industry insiders such as Sue Devitt.
iVillage Beauty (ivillagebeauty.com) Average Monthly Unique Visitors: 603,000 Formerly known as Substance.com, the lifestyle site recently renamed its beauty channel. Although iVillage is not a retail site, the Beauty Boutique section links to Drugstore.com and Beauty.com. The most popular area is Makeover-o-Matic, where women use their own photos to see how they’d look in different hairstyles and makeup.
Coty Inc. (Coty.com, Cotyshop.com, Takemeaway.com and Jovansexy.com) Average Monthly Unique Visitors: 506,000 Coty’s site includes product information, company news and an area where visitors can find retail information. The Beauty Pass area allows registered visitors to request free product samples and more.
Fragrancenet.com Average Monthly Unique Visitors: 329,000 Founded in 1997, the discount site offers more than 7,000 brand-name fragrances, skin care, hair care, candles and aromatherapy products at prices it claims are up to 70 percent off retail. Popular features include an advanced search function by scent.
L’Oréal (Lorealparis.com) Average Monthly Unique Visitors: 300,000 A recent home page on the L’Oréal USA site features three multicultural, metallic-clad models, referencing the company’s Mythic Metallics color collection. Recent key launches, like Re-Finish Microdermabrasion Kit, are highlighted. In terms of e-tailing, visitors are directed to sites such as Drugstore.com and Walgreens.com, but special offers, such as a $2 coupon for Volume Perfect Re-Shaping Lipcolor, are available.
Clinique.com Average Monthly Unique Visitors: 208,000 Clinique’s retail Web site is as clean as its Irving Penn-shot advertising. Bestsellers are Rinse-Off Foaming Cleanser and Naturally Glossy Mascara. The What’s New section and the My Skin Report section, which offers personal skin care consultations, are among the most visited features.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews