MOSCHINO’S NEW LOVE: Fresh after rolling out Moschino Couture worldwide, Euroitalia held a launch event in Milan Nov. 23 for the quirky and girly fashion brand’s new scent called I Love Love. The fragrance, under Moschino’s Cheap and Chic line, was unveiled by Euroitalia’s team, including president Giovanni Sgariboldi, and Moschino’s head designer, Rosella Jardini. I Love Love will be launched in Italy, Russia and the U.K. in March. It will be the third fragrance under Moschino’s Cheap and Chic label. Industry sources estimate the scent could generate global retail sales of 15 million euros, or $19.9 million at current exchange rates, during its first year. It is slated for a spring launch in the U.S.

WOLFER TO RESIGN: Uwe Wölfer, 61, the member of Beiersdorf’s board responsible for the group’s consumer division, is resigning his post effective March 31 for personal reasons. His contract was due to expire in May 2006. His successor will be named shortly, the group said. Wölfer joined Beiersdorf in 1987 and has been a member of the board since 1994. In an official statement, Beiersdorf said Wölfer was largely responsible for the leadership position of Beiersdorf’s branded businesses under the Nivea, Labello, Florena, Juvena, La Prairie and Eucerin monikers, as well as other brands.

FREE MAN: One year after the Freeman family repurchased their namesake business, the company is launching a new but familiar collection to bring the brand back to its roots. After helping to build the botanical hair care category in the mid-Seventies, the family sold the business in the late Nineties to Dail Corp., which walked away from the business and sold it to The Haithi Group. Now Freeman Beauty Labs, formerly known as phBeauty Labs, is re-introducing its Freeman Papaya hair care collection to the mass market. Each product in the seven-item line of shampoos and conditioners, ranging from Papaya & Lime Overboard Shampoo and Papaya & Mango Massive Moisture 3 Minute Conditioner, has a suggested retail price of $2.99 to $3.99. Hawaiian-inspired bottles are wrapped in colorful graphics, featuring mangos in a tropical beach setting. Promotional spending for the line, which began shipping in November, will begin in April.

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