PARLUX SALES SOAR: Poised to launch a fragrance by infamous heiress Paris Hilton, Parlux Fragrances Inc. saw its sales skyrocket and net income soar during the first quarter.The Fort Lauderdale, Fla.-based prestige fragrance manufacturer reported net income of $2.2 million, or 21 cents per share, up 206 percent from $717,344, or 8 cents, a year ago, while sales jumped 36 percent to $22.9 million from $16.9 million.

With the company’s upcoming launches of Hilton’s fragrance and Guess products, chairman and chief executive officer Ilia Lekach cautioned that these strong results might not be mimicked in the next quarter.

“We continue to invest in the development of new and exciting products for the launches of our Guess and Paris Hilton licenses to broaden the base of our business for the future,” Lekach said in a statement. “We expect to initiate advertising and promotion for these two new brands in the second half of this fiscal year in anticipation of sales, some of which will not occur until fiscal 2006.”

The company’s operating income reached $3.5 million, or 15 percent of net sales, compared to $1.22 million, or 7 percent, the prior year.

SISLEY APPOINTMENT: Marie-Laure Mathieu has been promoted to the post of executive vice president of Sisley USA. Mathieu had been the firm’s business analyst since last year. She joined the company in 1996 as an account executive in charge of the New York area.

SPF SOIREE: Estée Lauder Cos. group president Philip Shearer will be a co-honoree at the Skin Cancer Foundation’s Skin Sense Award Gala, which is scheduled to be held at the Pierre Hotel on Oct. 19. John R. Leone, president of global dermatology for Dermik/Aventis, will also be honored.

FRAGRANCE BUZZ: While fragrance sales may be lackluster, editorial coverage of the industry is anything but, according to recent findings by tracking firm Right Angle Research. The company found that the number of stories about fragrances increased 18.4 percent during the first quarter of 2004 compared with the same period last year.

The second quarter experienced a 38.9 percent increase in editorial coverage of scents. Right Angle surveyed 139 consumer magazines in the U.S., looking for brands marketed by 59 companies. On the business end, fragrance ad pages dipped 3.7 percent in the first quarter but increased 6.8 percent during the second quarter.DOT-COM DESIGN: Chanel, Estée Lauder, Clinique and MAC Cosmetics have all begun customizing their virtual beauty boutiques on with an e-commerce platform that’s produced by a company called Web Collage. The Web services provider’s eponymous application is designed to allow more advanced page animation and richer content, an alternative to the many picture-link templates found on e-commerce sites, the tech firm claims.

BATH OLYMPICS: Bath & Body Works is supplying the U.S. Women’s Olympic soccer team with an overload of products from its True Blue Spa line, which includes Toe the Line foot scrub, Shea It Isn’t So foot cream and Foot Loose and Fancy Frizz, an effervescent foot soak. There’s also an SPF product for face and body called 29 and Holding, an all-over sunblock that will help team members stay shielded from the Athens sun. In return, the team is promoting True Blue in public appearances. In-store displays and online marketing materials also feature some women from the team, including Julie Foudy, Brandi Chastain, Joy Fawcett and Briana Scurry.

COLOR FOR VICTORIA: Victoria’s Secret Beauty will continue to experiment with adding non-Victoria’s Secret-branded beauty to stores. Latina-inspired Zalia Cosmetics will be available at about 10 VSB locations in Miami, Los Angeles, Dallas and New York City. In support of this launch, founder Monica Ramirez will make personal appearances in each city on scheduled launch event dates along with her team of makeup artists.

HAIR WEAR: Hair accessory designer Renee Rivera will launch her collection at Saks Fifth Avenue in New York in September. Rivera’s collection is also available at Zitomer and Henri Bendel as well as specialty boutiques across the U.S. Prices range from $22 for a bouclé ponytail holder to $150 for a feathered headband.

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