WAL-MART’S CAME0: ABC’s blockbuster soap “All My Children” and Wal-Mart toasted the launch of Enchantment perfume at a cocktail party, held Sept. 22, at the rooftop lounge of the Gansevoort Hotel in New York City’s Meatpacking District. The following Monday, Enchantment simultaneously launched on the daytime television program and in Wal-Mart stores. Sources think the perfume, which was built into the story line of “All My Children,” could generate first year sales of $15 million.
NEW NAIL HEAD: Barielle, makers of prestige nail, hand and foot care products, has named Mark Pollock president, a new position at the company, responsible for all marketing, retail and product development, as well as company expansion plans. Pollock, who hails from the fashion industry, joined Barielle in 2000 to oversee new product development and sales. He is credited with adding 20 new items to Barielle’s product portfolio, including Barielle Therapy, a 15-stockkeeping-unit collection of spa-inspired nail, hand and foot products.
COOL HUNTING: In support of its Cool Water franchise, Davidoff is releasing a calendar featuring some of America’s hottest men. More than 4,600 aspiring hunks entered the contest, held in partnership with Sports Illustrated magazine from February to April of this year. Judges looked for a man that mirrors the image and evokes what the Davidoff Cool Water Man fragrance franchise is said to embody: a man that is “athletic, adventurous, sexy and strong.” Jeremy Namen took top honors, and he and 11 runners-up will appear in the calendar, which will be a gift-with-purchase with all Cool Water product buys at U.S. department stores, beginning in November. In addition to being featured in the calendar, Namen won “the ultimate sports fantasy weekend” — an all-expenses-paid trip for himself and a guest to the Sports Illustrated Swimsuit Party and tickets to an NFL game in Jacksonville, Fla.
This story first appeared in the October 1, 2004 issue of WWD. Subscribe Today.