TRAVEL SIZE: Tommy Bahama has inked a licensing agreement with Essential Amenities to manufacture and market hotel amenities. The product range, called Traveler’s Collection, includes toiletries formulated with the essence of exotic coral. For example, items in the eco-conscious assortment include Exotic Coral Protective Conditioner and Exotic Coral Vegetable Glycerin Soap. The collection is tailored toward fine hotels, luxury resorts and select B&Bs around the world.

TRY ON BEAUTY: Hearst Magazines Digital Media and ModiFace announced the launch this week of a new beauty makeover tool on RealBeauty.com, an online beauty destination whose site went live Thursday. The new implement allows users to upload photographs to see how they would look with new hairstyles, colors and cosmetics, and to visualize antiaging and simulate weight loss. The makeover tool can be found on RealBeauty.com and is slated to be launched on the Web sites for Seventeen, Marie Claire, Good Housekeeping, Redbook and Harpers Bazaar in the next few months.

MUSIC MAN: Azzaro Pour Homme has a new face. Starting in October, Enrique Iglesias will front an advertising campaign for the scent, which is produced by Parfums Azzaro, a division of Groupe Clarins. Shot by Steven Klein and art directed by Michel Mallard, the black-and-white ads feature Iglesias with a woman nuzzling his neck, apparently enraptured by his scent. Iglesias, who sings in both English and Spanish, has sold more than 40 million albums.

CHANGING HANDS: L’Oréal plans to sell its Sanoflore factory in Gigors-et-Lozeron, France, to Groupe Fareva. If the deal goes ahead, which could happen as early as next year, the plant will continue to produce Sanoflore’s organic beauty products as well as organic items for other brands. L’Oréal also plans to transfer its commercial contract with an agricultural collective to Orgarôme. According to a L’Oréal spokeswoman, job losses are not in the cards if the proposed deals are given the green light. L’Oréal has invested $1.9 million to triple the size of Sanoflore’s laboratories. Sanoflore, which is marketed in 12 countries, saw its sales in France increase by 30 percent in 2008.

LATHER TURNS 10:
Pasadena, Calif.-based skin care brand Lather is embarking on a few major initiatives in its 10th year of business. It has struck a partnership with fitness club company Equinox to offer spa treatments in Equinox facilities nationwide starting this fall. New Lather packaging is rolling out now with more prominent category colors, larger product names and a greater focus on aromatherapy benefits and active ingredients. Select Lather products also are being reformulated to be paraben free and sulfate free. Product launches for the fourth quarter include the 1-oz. Swiss Apple Wrinkle Remedy for $62 and the 0.5-oz. Toning Eye Gel with Vitamin K for $28.

SERIOUS RESULTS: The recent launch of Serious Skin Care’s new skin tightener, called Firma-Face XR, broke HSN’s unit sales record over a four-day launch period beginning Sept. 9. More than 103,000 units were sold — at $39.95 apiece — on HSN and hsn.com, generating sales volume of more than $4 million, according to industry sources. “HSN is a leader in bringing innovation to the marketplace,” and the company is pleased with the success of Firma-Face, said Michael Henry, HSN’s senior vice president of merchandising.

Stated Serious Skin Care: “Firma-Face XR gives aging skin an instant lift utilizing time-released nanoencapsulated technology that absorbs quickly into the skin to smooth lines and wrinkles.”

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