Within the changing beauty retail landscape, digital savvy brands that bear the imprint of enticing experience are winning the hearts of Generation Z.In collaboration with Beautycon, which is hosting its ninth festival this weekend in New York, Trendalytics reports that 73 percent of Generation Z department store purchases were done in store, thanks to innovative and social media worthy in-store experiences.Some brands that have successfully implemented these in-store experiences are E.l.f., whose influencer gathering space, Beautyscape, increased the brand’s Instagram following by 25 percent, and Kylie Cosmetics, which had customers waiting in line for two days before the brand’s New York pop-up opened."Retail is in a period of significant change, and younger consumers in particular now demand that their [real life] retail shopping be rooted in experiences,” said Moj Mahdara, chief executive officer and cofounder of Beautycon Media. “Everyone has this preconceived notion that Generation Z and young Millennial consumers are glued to their phones, only navigating life through a screen, but that couldn’t be further from the truth.”This gravitation toward immersive experiences extends to festivals, both beauty related like Beautycon, but also music festivals, like Burning Man and Coachella. The report states that 12 percent of 13- to 18-year-olds cite beauty festivals as their most important source for information when doing their beauty shopping.“Creative concepts at festivals like Coachella and SXSW push the boundaries of memorable, ‘snappable’ experiences by leveraging cutting-edge technologies or giving festival goers insider access,” said Karen Moon, ceo at Trendalytics. “Validating what works in pop-ups is a smart way to test concepts before rolling out more broadly.”The report also shows the power of limited quantity or exclusive products: consumers aged 19 to 44 years old are twice as likely to be affected by exclusivity when making a purchase. This influence was seen when Kat Von D sold out every shade of the brand’s latest Everlasting Liquid Lipsticks collection within 48 hours and when Tarte Cosmetics received 16 percent more engagement on Instagram after posting pictures with limited-edition products.A final key takeaway from the report is product loyalty. While 19 percent of Generation Z consumers versus 29 percent of shoppers over the age of 45 are loyal to a brand, hero products and brand partnerships keep attracting younger consumers. For example, 48 percent of consumers state their beauty shopping starts with a specific hero product, like Too Faced’s Sweet Peach Palette, which caused searches for "peach palette" to increase 16 times.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)