NEW YORK — When Trae Bodge, Scott Catto and Chad Hayduk — the three cosmetics gurus behind Three Custom Color Specialists — began whipping up custom-blended color cosmetics in 1997, little did the trio know that eight years...
NEW YORK — When Trae Bodge, Scott Catto and Chad Hayduk — the three cosmetics gurus behind Three Custom Color Specialists — began whipping up custom-blended color cosmetics in 1997, little did the trio know that eight years later, they would be at the helm of a business said to be generating more than $4 million in annual sales yearly in more than 10 countries.
While the trio built their business on the concept of matching discontinued makeup shades — and now offer more than 7,500 such colors — they also have embraced the ready-to-wear concept. Ready-made shades now number more than 250, and will grow by 33 stockkeeping units when the company introduces its new lip gloss line in the spring.
The new line comprises high-shine lip glosses, which are packaged in tubes with angled wand applicators — a departure from the 29 existing lip gloss sku’s, which are in pots. The pots will continue to be available, “but we wanted something easy to apply and easily portable with this new line,” said Catto.
The glosses, in cool, warm and neutral color families, are the result of inspiration “from literally everywhere,” said Bodge with a laugh. “Our travel, street fashion, what clients have asked for over the past two years — reproducing all of these discontinued shades has proven to be the ultimate think tank.”
The lip glosses, each priced $18.50, will be available in the brand’s distribution of 53 domestic beauty boutiques and 17 overseas stores, as well as on threecustom.com, the company’s Web site, in March. Sources estimate they could do $500,000 this year. And distribution will grow even more this year: Bodge noted that Three Custom Color has plans to add doors in Qatar, Belgium and Hong Kong by yearend.
As excited as the trio is about its new lip gloss line, they emphasize that business is as strong as ever on the custom-blended side — and the company’s Color Studio initiative, added to its Chelsea headquarters in October, is one of the elements leading the charge for the custom and ready-made sides of the business.
“The Color Studio allows us to make people feel at home,” said Hayduk. “We wanted something intimate. When you’re getting your face done at a department store, you have everyone grabbing at you. Up here, you can just relax in a quiet space, with a consultant who wants to make the process a pampering one.”One-on-one consultations in the studio involve a run-through of the trio’s hundreds of ready-made shades, as well as consultations on custom-blended products for cheeks, lips, eyes and face. A “Makeup Bag Makeover” — where cosmetics hoarders’ bags become streamlined — is also included. These hour-long appointments run $65 for a Color Specialist, or $105 for an appointment with one of the founders.
As for the custom-blended products themselves, two tubes of lipstick or two pots of lip gloss are $50 (additional units are available at that time for $15), a single pot of creme-to-powder blush is $37.50 ($20.50 for an additional one at order time) and a single compact of eye shadow or brow powder is $34 ($17 for each additional). Custom concealers can be had for $36.50, while loose powders are $47.50 and pressed powders are $36.50.
The Color Studio also offers complimentary 20-minute run-throughs of its ready-made makeup collections, with color and application recommendations.
Recipes for custom-blended colors stay in the trio’s archives indefinitely, allowing consumers to continually replenish their stash of shades. Lipsticks are the most-requested custom-blended products, noted Bodge. “We’ll match anything, but we also have recipes filed by name and from the high end to the mass end of the business — so if you know the name and brand of the desired color, there’s a decent chance that we’ll have it on file,” she said.
And unlike their department store sisters, “we never discontinue colors,” promised Bodge.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)