NEW YORK — The scent of The Donald may be just a spritz away.
Sources indicated that Donald Trump is talking to the Estée Lauder Cos. about doing a men’s fragrance. A Lauder spokeswoman declined comment and Trump could not be reached. But Trump has become his own best brand, evolving from a real estate mogul and wheeler-dealer to TV’s newest star to celebrity endorser.
This latest possible deal should only add to his media ubiquity. As reported Thursday, Levi Strauss & Co. confirmed it will participate in Trump’s top-rated reality show on NBC, “The Apprentice,” in which teams of young Trump wannabes battle tooth and nail to win a job at The Donald’s side.
This makes him fodder for the beauty industry’s voracious appetite for celebrity names. During the past year, fragrance companies, including Estée Lauder, have been ransacking the airwaves, looking for any stars of the moment. The pairings have included Beyoncé Knowles and Tommy Hilfiger Toiletries, Sean “P. Diddy” Combs and Lauder, Britney Spears and Elizabeth Arden, Paris Hilton and Parlux and Kimora Lee Simmons and Coty, which previously launched fragrances by Jennifer Lopez, Celine Dion and Mary-Kate and Ashley Olsen. Even Alan Cumming signed up this week to do an independently financed fragrance, conceding, “I’m not the most obvious person you’d think of to be a fragrance spokesman.”
The Hollywood mania has perhaps reached its zenith — or nadir — with a fragrance called Enchantment that will be “created” on the ABC soap opera “All My Children.” The all-too-real fragrance will be sold at Wal-Mart. See related story, "Wal-Mart as Soap Opers Star" in Beauty Report.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive