NEW YORK — The scent of The Donald may be just a spritz away.
Sources indicated that Donald Trump is talking to the Estée Lauder Cos. about doing a men’s fragrance. A Lauder spokeswoman declined comment and Trump could not be reached. But Trump has become his own best brand, evolving from a real estate mogul and wheeler-dealer to TV’s newest star to celebrity endorser.
This latest possible deal should only add to his media ubiquity. As reported Thursday, Levi Strauss & Co. confirmed it will participate in Trump’s top-rated reality show on NBC, “The Apprentice,” in which teams of young Trump wannabes battle tooth and nail to win a job at The Donald’s side.
This makes him fodder for the beauty industry’s voracious appetite for celebrity names. During the past year, fragrance companies, including Estée Lauder, have been ransacking the airwaves, looking for any stars of the moment. The pairings have included Beyoncé Knowles and Tommy Hilfiger Toiletries, Sean “P. Diddy” Combs and Lauder, Britney Spears and Elizabeth Arden, Paris Hilton and Parlux and Kimora Lee Simmons and Coty, which previously launched fragrances by Jennifer Lopez, Celine Dion and Mary-Kate and Ashley Olsen. Even Alan Cumming signed up this week to do an independently financed fragrance, conceding, “I’m not the most obvious person you’d think of to be a fragrance spokesman.”
The Hollywood mania has perhaps reached its zenith — or nadir — with a fragrance called Enchantment that will be “created” on the ABC soap opera “All My Children.” The all-too-real fragrance will be sold at Wal-Mart. See related story, "Wal-Mart as Soap Opers Star" in Beauty Report.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)