NEW YORK — The scent of The Donald may be just a spritz away.
Sources indicated that Donald Trump is talking to the Estée Lauder Cos. about doing a men’s fragrance. A Lauder spokeswoman declined comment and Trump could not be reached. But Trump has become his own best brand, evolving from a real estate mogul and wheeler-dealer to TV’s newest star to celebrity endorser.
This latest possible deal should only add to his media ubiquity. As reported Thursday, Levi Strauss & Co. confirmed it will participate in Trump’s top-rated reality show on NBC, “The Apprentice,” in which teams of young Trump wannabes battle tooth and nail to win a job at The Donald’s side.
This makes him fodder for the beauty industry’s voracious appetite for celebrity names. During the past year, fragrance companies, including Estée Lauder, have been ransacking the airwaves, looking for any stars of the moment. The pairings have included Beyoncé Knowles and Tommy Hilfiger Toiletries, Sean “P. Diddy” Combs and Lauder, Britney Spears and Elizabeth Arden, Paris Hilton and Parlux and Kimora Lee Simmons and Coty, which previously launched fragrances by Jennifer Lopez, Celine Dion and Mary-Kate and Ashley Olsen. Even Alan Cumming signed up this week to do an independently financed fragrance, conceding, “I’m not the most obvious person you’d think of to be a fragrance spokesman.”
The Hollywood mania has perhaps reached its zenith — or nadir — with a fragrance called Enchantment that will be “created” on the ABC soap opera “All My Children.” The all-too-real fragrance will be sold at Wal-Mart. See related story, "Wal-Mart as Soap Opers Star" in Beauty Report.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)