NEW YORK — The scent of The Donald may be just a spritz away. Sources indicated that Donald Trump is talking to the Estée Lauder Cos. about doing a men’s fragrance. A Lauder spokeswoman declined comment and Trump could not be reached. But Trump has become his own best brand, evolving from a real estate mogul and wheeler-dealer to TV’s newest star to celebrity endorser. This latest possible deal should only add to his media ubiquity. As reported Thursday, Levi Strauss & Co. confirmed it will participate in Trump’s top-rated reality show on NBC, “The Apprentice,” in which teams of young Trump wannabes battle tooth and nail to win a job at The Donald’s side.This makes him fodder for the beauty industry’s voracious appetite for celebrity names. During the past year, fragrance companies, including Estée Lauder, have been ransacking the airwaves, looking for any stars of the moment. The pairings have included Beyoncé Knowles and Tommy Hilfiger Toiletries, Sean “P. Diddy” Combs and Lauder, Britney Spears and Elizabeth Arden, Paris Hilton and Parlux and Kimora Lee Simmons and Coty, which previously launched fragrances by Jennifer Lopez, Celine Dion and Mary-Kate and Ashley Olsen. Even Alan Cumming signed up this week to do an independently financed fragrance, conceding, “I’m not the most obvious person you’d think of to be a fragrance spokesman.”The Hollywood mania has perhaps reached its zenith — or nadir — with a fragrance called Enchantment that will be “created” on the ABC soap opera “All My Children.” The all-too-real fragrance will be sold at Wal-Mart. See related story, "Wal-Mart as Soap Opers Star" in Beauty Report.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim