By  on May 2, 2006

NEW YORK — Unilever has shed Finesse and Aqua Net from its portfolio, selling the hair care brands to Lornamead for as much as $130 million.

The move whettles down Unilever’s holding of hair care brands to two, namely Dove and Sunsilk, which is slated to enter the U.S. mass market next month. Sunsilk, a 24-item shampoo, conditioner and styling line targeting young women, is considered Unilever’s biggest hair care launch since Dove.

“This agreement takes a step further in reshaping our hair care portfolio in North America,” John Rice, president of Unilever Americas, said in a statement. “It will enable us to focus on bringing innovation to market through our strong global brands.”

For complete coverage, see tomorrow's WWD.

load comments
blog comments powered by Disqus