By  on October 8, 2010

As if she speaks an entirely different language from her mama and grandmama, today's beauty-junkie- in-training scans her medicine cabinet shelves in the morning not for such mundane fare as a mere moisturizer and concealer but rather a Line Filling Luminizer and a Radiance Corrector Pen. Later, as she's rifling through her purse for a little pick-me-up, she's on the hunt for Tinted Lip Treatment rather than lipstick and Pore Smoothing Corrector instead of a swipe of old-school powder.

Unlike previous generations, this fresh-faced whippersnapper has been weaned on the burgeoning category of hybrids, a growing product arena that combines key elements of makeup and skin care. The ultimate modernity bid, hybrids wouldn't exist if (A) women weren't demanding high-performance multitaskers to power them through their jampacked days; (B) younger consumers weren't shunning traditional makeup in a big way, and (C) the technology for pumping major treatment benefits into color cosmetics hadn't improved by leaps and bounds in recent years.

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