As if she speaks an entirely different language from her mama and grandmama, today's beauty-junkie- in-training scans her medicine cabinet shelves in the morning not for such mundane fare as a mere moisturizer and concealer but rather a Line Filling Luminizer and a Radiance Corrector Pen. Later, as she's rifling through her purse for a little pick-me-up, she's on the hunt for Tinted Lip Treatment rather than lipstick and Pore Smoothing Corrector instead of a swipe of old-school powder.
Unlike previous generations, this fresh-faced whippersnapper has been weaned on the burgeoning category of hybrids, a growing product arena that combines key elements of makeup and skin care. The ultimate modernity bid, hybrids wouldn't exist if (A) women weren't demanding high-performance multitaskers to power them through their jampacked days; (B) younger consumers weren't shunning traditional makeup in a big way, and (C) the technology for pumping major treatment benefits into color cosmetics hadn't improved by leaps and bounds in recent years.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)