View Slideshow
Appeared In
Special Issue
Beauty Inc issue 11/12/2010

Forget fashion’s youth obsession. Continuing a trend first seen on fall runways, designers used a slew of supermodels of yore on their catwalks. The result was a cross-generational celebration of beauty, as evidenced by the appearances of Amber Valletta (36), Carolyn Murphy (37), Stella Tennant (39), Kristen McMenamy (45), Yasmin Le Bon (46) and Inès de la Fressange (53). The new direction is a tribute to the aging of the global population. “Sixty is the new 40, and 40 is the new 30,” says Vasso Petrou, global marketing director of trends and innovation at P&G Beauty. “These women all look supergood and superglamorous. Women can now look as young as they feel, and with the appearance of these older models, people are celebrating that.”

This story first appeared in the November 12, 2010 issue of WWD.  Subscribe Today.

View Slideshow