NEW YORK — Victoria no longer has a secret when it comes to the succession plan for the company’s beauty businesses — and its newly minted leaders are wasting no time in revealing their plans for maintaining the category’s...
NEW YORK — Victoria no longer has a secret when it comes to the succession plan for the company’s beauty businesses — and its newly minted leaders are wasting no time in revealing their plans for maintaining the category’s forward growth.
Sherry Baker and Jill Granoff have been tapped to succeed Robin Burns, president and chief executive officer of Victoria’s Secret Beauty and Intimate Beauty Corp., who, as reported on Aug. 3, has retired. Baker and Granoff are now president and chief operating officer, respectively, of Victoria’s Secret Beauty.
In their new roles, Granoff is responsible for all operational aspects of the business, including stores, finance, strategic planning, manufacturing, human resources, real estate, merchandise planning and allocation, information systems, legal and new business development. Baker’s bailiwick includes all marketing, merchandising, design, copy, visual, advertising, public relations and product development duties.
Both will report to parent company Limited Brands Inc.’s office of the chairman, comprising Leslie H. Wexner, chairman and ceo, and Leonard Schlesinger, vice chairman and chief operating officer. In a statement, Wexner said, “Both Jill and Sherry have distinguished careers in the beauty industry which include guiding prestige brands with great innovation and success. Based on their experience in the beauty industry and at Victoria’s Secret Beauty, I know they will be great leaders for the brand. We look forward to a smooth, seamless transition at Victoria’s Secret Beauty.”
The tandem appointment follows a strategy the parent company first put in place about a year and a half ago. Under that strategy, two executives — one primarily a merchant and the other chiefly an operational whiz — are groomed to take over the top slots at each of its divisions. According to a spokesperson for Limited Brands, the strategy is already in place at Express, Bath & Body Works and Limited Stores.
“We have the pleasure of directing a business that has been doing very well,” Baker told WWD on Thursday. “We have momentum in a category that hasn’t had the good fortune to grow as quickly as we have. We’re planning to continue that momentum by continuing our move to make Victoria’s Secret Beauty a total beauty destination. We’re continuing to bring in third-party lines like Pout, and we are expanding Aura Science’s skin care and color cosmetics items into additional doors.”
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