By  on May 6, 1994

NEW YORK -- The Limited is accelerating its push into cosmetics and fragrance with the launch of a bath and body line at Victoria's Secret that executives say will be their bridge to the $3 billion treatment market.

The new line, called Second Skin Satin Luxury Bath Collection, is set to bow on July 7 in the roughly 600 doors of the Limited's Victoria's Secret division.

In the fall of 1995, the company will add facial skin care to the collection, according to Arthur DeGaetano, vice president and general manager of Gryphon Development, the cosmetics and fragrance arm of The Limited.

"We really feel this is going to be the backbone, futuristically, of Victoria's Secret business," DeGaetano said.

Although DeGaetano declined to dis-

cuss dollar figures, industry sources estimated Second Skin Satin will hit $40 million to $50 million in first-year retail sales.

Victoria's Secret's toiletries are a $100 million retail business, sources said, and the chain's two fine fragrances -- Victoria and Rapture -- do a combined $50 million to $60 million a year.

The division plans to launch a third fine fragrance in the fall.

The seven items in the Second Skin Satin collection, which borrows its name from the chain's best-selling lingerie line, will be available in six fragrances each, for a total of 42 stockkeeping units. DeGaetano said the collection's size allows for a splashy presentation while still being manageable.

In addition to bath and body products, the range will include a 2-oz. Pure Cologne for $20, which DeGaetano said should account for 20 to 30 percent of the line's sales. He said the cologne and the 7-oz. Moisture Rich Body Lotion at $15 should be the bestsellers.

The other products in the collection are an 8.4-oz. Sheer Moisture Body Gel for $15, a 7-oz. Cooling Liquid Talc for $14, a 7-oz. Perfect Body Wash for $14, an 8.8-oz. Relaxation Creme Bath for $15 and a 4-oz. Gentle Body Bar for $6.50.

The full range will be available in all six scents: Amethyst, a white floral; Azurine, a tropical, fruity floral; Rare Quartz, a floral oriental; Rosette, a bright, fruity floral; Lapis Sea, a floral, and Citrine, a citrusy floral.

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